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Internet Marketing

Experiential Marketing is Opening New Doors for the New Brands with Immersive Advertising

Every day, new brands are coming up trying to make their presence felt in the market. The competition is becoming stiffer with each new presence. Many of the new businesses compete for the same customer base. As a result, marketers have to think outside the box to secure their target market and outdo their competition, […]

7 Trends That Will Change Social Media in 2018

7 Trends That Will Change Social Media in 2018

The year 2018 is here and so far we have felt the impact on all sectors. Everyone is optimistic that changes will continue to occur. Social media marketing (SMM) is already a developed strategy that is shaping digital marketing in businesses. Through this it’s evident that social media is no longer used for socializing alone. […]

Boost your engagement on Instagram by getting more followers on your business account

Boost your engagement on Instagram by getting more followers on your business account

Boost your engagement on Instagram by getting more followers on your business account For business owners, Instagram is unputdownable these days. You cannot ignore Instagram and its potential for having a massive impact on the growth and development of your business. One of the most popular platforms of social media today, Instagram has the power […]

What are the services offered by SEO service providers? How can you select one?

What are the services offered by SEO service providers? How can you select one?

Proper Search Engine Optimization or SEO is no doubt a necessity for today’s business to gain better visibility with multiple search engines like Yahoo, Google, and Bing. It can be said that an SEO expert processes the required skill for helping clients in evaluating their way up the various search engines, ensuring all the while […]

Website SEO and UX should not fight: they work together for improving experiences

Website SEO and UX should not fight: they work together for improving experiences

Even about 20 years ago, people were filling their web pages with the target keywords, and that was enough to rank for relevant searches on Google. Those were the sweet days! Today, working on your keyword only will get you nowhere fast. All leading search engines including Bing and Google have defined a few parameters […]

Basic and Advanced Step by Step Guide for Online Business Marketing

Basic and Advanced Step by Step Guide for Online Business Marketing

Business marketing is essential these days, as more and more businesses are venturing into the online field. They want to reap benefits of online marketing. Now, at this stage, social media marketing, as well as search engine optimization, has become two primary internet marketing strategies. However, the other methods are equally important as well as […]

The top 7 mistakes you should avoid for the success of your PPC campaign

The top 7 mistakes you should avoid for the success of your PPC campaign

Are you looking for online marketing that is refreshingly simple yet profitable? Then, pay-per-click or PPC marketing is the best option for you. It is simple, effective and customizable. Most PPC campaigns utilize search engine marketing (SEM). They leverage the advertisements on search engine result pages that depend on their relevance to their search-terms, location […]

The Need of Online Marketing for Medical Professionals

The Need of Online Marketing for Medical Professionals

Internet is a play ground for computer experts but for medical professionals it is nothing more than a complex labyrinth owing to the technical finery and experience it requires. In today’s era not having an online presence is akin to not having a business card. It is now more important than ever for businesses including […]

Why Brand Awareness is More Important to Sustain Your Online Business?

Why Brand Awareness is More Important to Sustain Your Online Business?

Businesses have evolved with time, and today building a respectable brand name is important for any company’s survival. With the creation of World Wide Web and internet, things have become easier for businesses to some extent. They are able to touch new markets, open new ventures, expand their reaches, and do more than they could […]

What you need to create a brand: a ‘minimum’ set

What you need to create a brand: a ‘minimum’ set

A recognizable and beloved brand is one of the most valuable assets owned by the company. A brand is a way your client perceives you. Creating and promoting a brand is a complex process. But the hard work of the creator of the company and the team of marketers helps to build long-term relationships with […]

Marketing Mistakes To Avoid In 2018

As we enter a new year, one thing remains the same and this involves business owners repeating the mistakes they made in the previous year. I am not talking about struggling first time entrepreneurs here either, as many of the culprits are considered to be experienced and successful owners of SMEs. Most small business owners […]