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Email Marketing

Understanding the Value of Email in Marketing

To this day, email remains the most convenient, affordable and reliable marketing tool. With a large percentage of adults using the service on a daily basis, email marketing campaigns stand a huge chance of reaching millions of people and tapping into their needs.   Targeted email campaigns may do marvels to that end; with a […]

How has email marketing reinvented itself to become the highest ROI generating tool?

Email marketing campaigns remain one of the least expensive but highly profitable marketing techniques today. Nonetheless, several small businesses refrain from integrating email marketing techniques into their daily marketing practices. It is a common belief that it is labor-intensive and it demands a lot of time compared to the other contemporary online marketing techniques. It […]

The Need of Online Marketing for Medical Professionals

The Need of Online Marketing for Medical Professionals

Internet is a play ground for computer experts but for medical professionals it is nothing more than a complex labyrinth owing to the technical finery and experience it requires. In today’s era not having an online presence is akin to not having a business card. It is now more important than ever for businesses including […]

Want to get high ranking within a short span of time? Try these 6 email marketing tips!

Want to get high ranking within a short span of time? Try these 6 email marketing tips!

Is there a link between SEO and email? Most of us overlook this link at first glance! However, these two platforms do share a connection. Emails assist in enhancing SEO along with website rankings in several ways. Email and organic search are two principal factors that generate maximum traffic to sites. Based on Conductor research, […]

The reasons why email marketing is still much relevant today

The reasons why email marketing is still much relevant today

Digital marketing has evolved with time, and the advent of the social media has revolutionized the approach to inbound marketing.  The ever-increasing influence of social media has brought about a complete makeover in the marketing world. The dominance of social media on digital marketing may seem so overwhelming that email marketing appears to lose its […]

Email segmentation is an absolute necessity for increasing the effectiveness of email marketing

Email segmentation is an absolute necessity for increasing the effectiveness of email marketing

E-mail marketing is essential, and it would not perhaps have been necessary to mention it once again if there had not been some confusion among marketers about its effectiveness today. With the advancement of technology, new tactics of marketing keep coming up, and the social media marketing has been the most sensational development over the […]

Website Personalization – At the Core of A B2B Digital Campaigns’ Success

Website Personalization – At the Core of A B2B Digital Campaigns’ Success

Experience is the most fundamental business differentiator and nothing creates a better digital experience than a website that understands your needs and speaks to you 1 on 1. Think about it – you don’t strike the same conversation with every prospect that you meet in person. Why would you then offer a static, generic website […]

The Best Email Marketing Strategies for 2017

The Best Email Marketing Strategies for 2017

Email has the ability that many other marketing channels does not have. It has been a long time that we hear about the failure of emails or email marketing. Do you hear something that email is dead? We know that your answer will be a big no. Instead of criticizing email marketing, all the email […]

Know the best ideas to design HTML Emails

Know the best ideas to design HTML Emails

HTML emails are a widely accepted marketing tool and require innovation and creativity as far as designing, appearance and functionality are concerned. The prime motive they serve is to communicate with existing as well new consumers and turn them into a proactive consumer. While Email marketing proves to be a great source to reach out […]

6 Simple Guidelines to Understanding SEO as a Digital Marketing Strategy

6 Simple Guidelines to Understanding SEO as a Digital Marketing Strategy

To many businesses which are trading online or have created an online presence, and which desire to have more traffic to their website, SEO is a marketing strategy that they must consider and have. SEO is a simple strategy that endeavors to position a website and its content at a high ranking in search engines […]

The Importance of Email in Your Marketing Campaign

The Importance of Email in Your Marketing Campaign

The creation of your website will only be half of the work you will need to do in order to get your new online business off the ground. You will then need to focus all of your attention on telling people about the great site that you own. This is not as easy as you […]

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