Social media platforms have proven to be an essential element for effective marketing strategies. These platforms are no longer limited to communication and maintaining a connection between people in different parts of the world. Today, businesses around the globe are leveraging social media platforms to reach and grow their target audience as well as drive sales.
One of the most popular platforms among marketers is Instagram. With over 1 billion active monthly users, Instagram holds the potential to help you grow your business, drive sales, and provide a return on investment (ROI). This platform has built a community of global audiences, enabled checkout features and shoppable posts to drive sales. However, owning an account and posting isn’t enough to drive sales using Instagram. There’s a lot more involved. Read on to find out how you can achieve your goal with Instagram marketing.
Optimize your account
Your Instagram business account should be optimized to ensure it drives lead generation. Provide the following information on your profile to ensure potential buyers are converted into clients:
- Link to boost traffic to your website
- Recognizable brand logo and name
- Interesting and informative bio
Develop a marketing strategy
Creating an Instagram marketing strategy for your brand or business enables you to set goals and activities that align with your marketing efforts. This will help your business to drive engagement, achieve a ROI and develop the impact you want your brand to have.
Create content that users want to follow
Instagram is a highly visual-centric platform. Therefore the content you post should be able to attract people to your brand’s profile and even to your website. Here are a few factors you could consider to ensure your posts actually make sales:
Investing in high quality images
Appeal to Instagram’s social culture by posting high-quality, creative and captivating photos or stories that highlight your product or services correctly. However, it’s essential to maintain the brand’s visual consistency so that your brand is easily recognizable.
Use relevant hashtags
To ensure your brand remains at the top of mind, you have to work towards outspreading its reach, audience engagement, and brand awareness. And what better way to do this than piggyback on relevant hashtags? This will not only make your brand appear authentic and reliable, but it will drive lead generation and, ultimately, lead to sales.
Engage with your audience
To solidify your relationship with your audience and turn them into paying customers, you have to engage with them. Fortunately, Instagram provides you with an opportunity to improve your customer service, get direct feedback, and establish relationships that will convert your visitors into customers. Here are some strategies you could use to engage with your audience more:
- Write killer captions
- Create contests
- Use social listening to find conversations relating to your brand and join
- Respond to notifications, comments, and DMs
- Shout out your followers
Use Instagram tools
There are several features readily available on Instagram that you could use to not only target your audience but also improve their shopping experience. Some of these tools include:
Instagram ads can significantly improve audience reach. The advantage of using Instagram ads is the fact that it allows you to target followers who are already interested in your brand. Moreover, you can use Instagram ads to run retargeting campaigns for leads who’ve interacted with your site and attempt to convert them.
Instagram shopping feature
This feature simplifies buyers’ shopping experience by allowing them to shop for products within the app.
Leverage influencer marketing
Typically, buyers prefer to buy products or goods from brands that have been endorsed by celebrities, industry influencers, and bloggers. Influencer marketing will help you increase sales, double your audience reach and improve brand awareness.
Instagram marketing is no longer a buzzword; it’s a necessity. Being where your target audience or customers are is vital to the success of your business. It’s no secret that Instagram is the social media platform that you can easily connect with your audience. However, achieving your goals on social media isn’t as easy as it sounds. But you could use a social media marketing company in Dubai to assist your business or brand to achieve its goal.
About Fazreen Razeek
Fazreen Razeek from Grafdom a website design company in dubai has served the digital industry for over 5 years. He collaborates and works alongside agencies, event organizers, and suppliers to develop and execute their marketing strategies. He is extremely passionate about education technology and also writes for various local and international publications. A graduate with High Distinction from the Edith Cowan University, Perth, Australia, Fazreen holds a Bachelor’s Degree with a double major in Marketing & Management.