Mobile marketing has changed. Advanced consumers, mobile technology, wearables, AI and environmental sensors have reworked the smartphone’s baseline offers, and big-time marketing professionals are powering the revolution beyond basic SMS marketing schemes.
2016 will be exciting for entrepreneurs and businesses alike. Already, consumers are receiving awesome benefits from mobile strategies, and the world’s emergent trends, soon, will dominate the way mobile marketers do business. Below are the seven best ways you can prepare for 2016, new mobile tech and the modern marketplace.
One: Prepare for 3D Touch
3D Touch was a compelling feature spawned by the Apple iOS 9 release. Now, iOS 9 smartphones are sensitive to applied touch pressure. Layered experiences, soon, will be commonplace in mobile marketing.
Users pressing their screens harder can reveal content snippets. These “pop-up touches” will likely become big in 2016, allowing consumers to hop right into action. Already, advertisers are crafting 3D Touch into campaigns, crafting multi-layered strategies around multi-dimensional platforms.
Two: Prepare for Ad Blockers
iOS 9 has installed ad-blocking software for Safari browsers, too. Apple’s proposed ad-blocking platform is intended to reduce load times, create faster browsing and offer streamlined services. While mobile page advertising is going to take a hit, mobile apps won’t.
Ad blocking doesn’t affect mobile apps. Apple is encouraging app usage, in fact, and it’s prompting marketers to utilize the app-based service, iAD. While Apple is only one provider, other host companies are putting resources into in-app advertisement.
Check out Mobile Marketing’s App Analytics Market Share 2015 for a prospective view on 2016’s biggest-hitting app areas here.
Three: Advertise in Music Apps
Music streaming apps, in particular, will become 2016’s most-valued advertising platforms. Already, Spotify and Pandora are dominating app store platforms. They’re top-grossing apps, and they include in-streaming advertisement options. If a lucrative audience isn’t enough to persuade you, consider their awesome platform versatility for creating native ads.
Music apps have become so popular because they have universal appeal. They’re used on a daily basis, and their usage and popularity has grown exponentially within emerging markets. Smart Insights sheds some light on the mobile app craze, revealing that 89 percent of the mobile user’s media time is dedicated to mobile apps.
Four: Don’t Be Too Intrusive with Wearables
Wearables exist in a fragile market area right now. Sure, they’re becoming popular, but advertisers face tall hurdles to the smart watch’s intimacy. Of all emergent Internet search devices, smart watches constitute only 9 percent of the pie. Smart TV, meanwhile, takes up 34 percent.
Tread lightly in 2016, and wait for the smart watch to grow in popularity. Wait for it to appeal to a larger market. Wearables might be attractive for audience outreach purposes, but the market is primarily powered by tech-lovers and athletes at the moment. If you’re too intrusive, your strategy could backfire.
Five: Prepare for Social Media 2.0
Social media startups used to be a fad. Now, they’ve become a response to titans like Facebook. Facebook, itself, has racked up 1.5 billion users, reports Mobile Marketing Watch. It’s primary growth audience is seniors. Twitter experiences similar problems, and it’s becoming too cluttered to function as a marketing platform.
Younger generations are using Instagram, Snapchat, Vine and Periscope. Each platform is both mobile-accessible and mobile-preferred, and future start-ups will likely remain on this course.
Six: Get Ready for Haptic Technology
Vibration technology used for incoming message alerts have range now. They’re accessible as slow bumps, fast twitches and strings of custom tones.
As haptic innovation continues in 2016, mobile marketers will include the experiential feature into immersive video ads. Vibrational tracks increase depth, and they add emotion to typical advertisement presentations. They boost consumer recall, too.
Seven: Prioritize Online Media Marketing
Cisco recently released a report stating nearly 80 percent of all Internet consumer traffic will be garnered through consumer video by 2019. Mobile devices have become primary platforms for mobile consumption, too, creating A-game strategies for marketers ready to promote and share media.
Consumers are mobbing away from television, and they’re approaching online video streaming services. Video’s projected growth is huge, making it a viable platform for mobile marketing prioritization. They’re also being incorporated into in-store promotion programs, like QR code offers and location-based services. All-new “integrative video” marketing platforms are on the horizon.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text messaging automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.