Are you using Google marketing tools? If you are not using it, then your marketing strategy needs to be rewired for a higher conversion rate. Google has today the world’s best and state of the art advanced marketing tools. Moreover, they are easy to use, offer great insights, and you don’t even have to go…
AdWords for Beginners: How to Create a Successful PPC Campaign
Starting and managing a successful pay-per-click (PPC) campaign can be daunting. Knowing that you are using your (or your client’s) money is enough to scare a lot of people away from PPC. But here is the thing: Once you have the know-how, an excellent strategy, and a solid understanding of the basics, you can easily…
The top 7 mistakes you should avoid for the success of your PPC campaign
Are you looking for online marketing that is refreshingly simple yet profitable? Then, pay-per-click or PPC marketing is the best option for you. It is simple, effective and customizable. Most PPC campaigns utilize search engine marketing (SEM). They leverage the advertisements on search engine result pages that depend on their relevance to their search-terms, location…
SEO vs. PPC: The Great Marketing Debate
SEO vs. PPC: The Great Marketing Debate No two acronyms in the world of internet marketing get more attention than these two: SEO and PPC. Search Engine Optimization, or SEO, is a method of optimizing website content, social media, visual content, and other online material utilizing relevant keywords. This is often done today including local…
5 Surprising Strategies for Boosting Your Website Visibility
The internet is a competitive place for any business, and standing out is more difficult than ever. You need to focus on increasing your visibility if you want to get noticed and beat the competition, but how can you do this? There are a number of tactics that everyone uses, so here are five slightly…
Which is Better SEO or Paid Search Advertizing?
Creating your website is the stepping stone towards promoting your business online. After the site is designed and completed with the kind of information it should contain, the site becomes actually ready for the promotion of your business. The major procedures of promoting the business can be paid or unpaid. The main aim is to…
