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The top 7 mistakes you should avoid for the success of your PPC campaign

Are you looking for online marketing that is refreshingly simple yet profitable? Then, pay-per-click or PPC marketing is the best option for you. It is simple, effective and customizable. Most PPC campaigns utilize search engine marketing (SEM). They leverage the advertisements on search engine result pages that depend on their relevance to their search-terms, location…

SEO vs. PPC: The Great Marketing Debate

SEO vs. PPC: The Great Marketing Debate

SEO vs. PPC: The Great Marketing Debate No two acronyms in the world of internet marketing get more attention than these two: SEO and PPC. Search Engine Optimization, or SEO, is a method of optimizing website content, social media, visual content, and other online material utilizing relevant keywords. This is often done today including local…


Which is Better SEO or Paid Search Advertizing?

Creating your website is the stepping stone towards promoting your business online. After the site is designed and completed with the kind of information it should contain, the site becomes actually ready for the promotion of your business. The major procedures of promoting the business can be paid or unpaid. The main aim is to…

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