At present, only social networking channels and eCommerce stores are trending all over the internet. Whereas most of the persons are familiar with the social networks, the trend of online shopping has also been becoming increasingly popular with each passing day. Many physical store owners are switching their business online in order to make their brand famous throughout the world. Marking an online presence is not an option anymore rather it has become a necessity for businesses to stay ahead in the market. If your business is still not online, you are surely missing a lot of opportunities as it is the age of eCommerce. When it comes to developing an eCommerce store, one can find himself with numerous platforms such as Magento, BigCommerce, Shopify, Joomla, WooCommerce and ShоppingCartElite etc which you can use to design and develop a user-friendly eCommerce store. Among all these neoteric eCommerce solutions, Magento is widely demanded among the businesses all over the globe to build efficient and easy to navigate eCommerce stores.
Now the question is, what makes Magento so special for building an eCommerce store among all the available options? Why is it widely preferred even by the professional web developers for building an online store?
One of the major reasons why Magento is considered as the best platform is that it offers almost everything which an online store would need to offer its clients a wonderful online shopping experience. Such stores can be easily developed and customized as per your specific business requirements. Apart from that, there are also several reasons why Magento is widely used for the building an eCommerce store. Some of the major reasons are listed below:
Magento is Completely Free to Use
Magento has three versions- Magento Community Edition, Magento Enterprise Edition, and Magento Enterprise Cloud Edition. Among all, Magento community edition is completely free to install and use. This is the main reason why it is widely used by the developers and businesses for building an online store. Designing, development, and management of an online store become an easy task while working on this eCommerce platform. The best features of this eCommerce platform are that you can even tweak the source code and easily install extensions available through the Magento community marketplace to customize your website as per your needs and requirements.
Besides, this platform is regularly upgraded by the Magento developer community to make it the best and safe platform for eCommerce website development. You can choose Magento enterprise edition if you are looking for advanced features and services.
Magento is Customized for eCommerce Website Development
Unlike WordPress, Joomla, and Drupal that are merely a content management platform which also offer the options of eCommerce plugins, Magento is specifically dedicated to the designing and development of eCommerce stores. User dashboards, inventory management, customer segmentation, advanced shipping and supplier management, CMS, Newsletter, built-in cross-sell and up-sell capabilities are some of the key eCommerce features which you can easily find in Magento while building an eCommerce store.
Magento Allows to Choose Hosting Services as per Your Requirements
Unlike other eCommerce platforms, Magento allows you to choose hosting services for your online store as per your needs and requirements. This enables you to change the hosting services whenever you face a problem with the existing hosting services.
Magento does not Charge for Adding Extra Features
Unlike other platforms who take a charge for adding any extra feature to the store, Magento, as an open source, enables you to add as many features as you want without paying any extra cost. Apart from that, another problem which many of the users face on other platforms is the limitation on the number of products that can be showcased on the shopping cart. In Magento, you can add as many products as you want without paying any additional fee.
Magento Allows to Easily Incorporate Third Party Apps
Adding third party apps in other eCommerce platforms is not as simple as it seems. You can add only those apps/extensions that the eCommerce platforms allow you to add and often there are certain charges for adding the apps/extensions to your website. On the other hand, Magento’s extensible API allows you to add any third-party apps and plugins in your store easily and quickly. So, be it shipping & tracking extensions, web analytic plugins, or payment gateways, choose the app, extension or plugin of your choice to offer your clients a wonderful shopping experience.
Magento Allows to Customize Website as per Your Requirements
eCommerce stores are of different sizes and designs since different businesses have different business requirements. For instance, what works for a jeweler may not work for a machine supplier. As an open source platform, Magento allows you to customize your store as per your needs and requirements. Whether you want to create a big online store or a little one, you can easily do this by simply rewriting codes, adding plugins, modifying layouts and templates.
Magento is SEO Friendly
Everyone knows the importance of a website to be SEO friendly these days. SEO is vital to make any business visible to a large number of potential customers. Making a high-end eCommerce store without proper SEO tools and techniques is quite a harmful deal for the store owners. This is where Magento plays safe to become the topmost in the series.
Magento saves a lot of time in creating meta tags, SEO optimized URLS, sitemaps, URL rewrites, meta tags, navigation, category structure, and much more due to the present of various SEO extensions and plug-ins. Also, its source code comprises numerous features that help in making a website SEO friendly in a fast turnaround time.
Magento eCommerce Websites Open Easily on any Browser
In surveys, it has been observed that more than 60% of internet users prefer to use websites that open quickly in any web browser. When it comes to creating an eCommerce store, you should surely look for an eCommerce platform which supports every web browser, loads faster, and allows caching of pages more easily and quickly. Here, Magento offers exactly what you need. It caches the web pages within a second using Varnish and load pages faster than any other eCommerce platforms.
In the end of the blog, we hope that you have now got a clear understanding why most of the companies prefer Magento for eCommerce website development. If you too want to create an online store that boasts of creativity and functionality, you should hire Magento certified developer to get the job done in the right way.
A B.Tech Degree Holder from one of the most prominent institutes, Abhinav Kumar Singh spent most of his time coding through his college life. Since the initial release of Magento in 2008, he has been indulged in the development of online eCommerce stores. It is just his deep understanding of each and everything about Magento platform that he has qualified to become a Magento Certified Developer and Solution Specialist. Currently, he is the CEO of Allin Info Systems, a leading web design firm established in 2009 and backed by a team of 150+ Web Designers and Developers.