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Social Media Content

How to Create Exceptional Social Media Content

Many businesses and marketers alike seem to think that social content creation is all about coming up with catchy social media updates. Yet, according to industry insiders, social content is one of the areas where firms consistently see poor performance. This is because in order to create content that is memorable and that catches your audience’s attention, you must first have a solid understanding of your audience.

Social Media Content
Social Media Content

This involves a research, thinking, planning and skillful implementation. Of course, when you have good content one of the benefits – among many – is that it’s a surefire way to attract new visitors to your website.  Not only that but good content can also aid in persuading your users to take action, which should ultimately result in increased revenues for your business.

That being said, here are a few tips that you can use to create social media content that resonates with your readers.

Set Content Goals


The first step is to have goals. This is key in defining what your expected intentions are. However, the goals have to be attainable. The reason is that attempting to create content from a wide perspective cannot produce quality content.

Familiarize Yourself with the Users’ Habits


Understanding your audience is another critical tip. You need to get to know what sites they prefer and what type of language is used in those sites. Since audiences will differ depending on which market you’re targeting, you cannot use the same formula on everyone. This is why research is so important.

Don’t Over Complicate Your Content


Create contents that are brief yet informative. Avoid getting into stories because most people are concerned on the key points. Let your content address issues that are of much concern to the people.

The great thing about this type of content is that it is the type of information that users like to share. Of course, it helps if you already have highly visible sharing buttons on spread throughout your site, so that your audience doesn’t have work too hard to spread your message.

Inject Personality into Your Content


It is good to also check out on your language. You have to use a language that does not look too strict as well as dry. You can include humor but at the same time maintaining a professional tone.

Another thing that you want to do is be honest in social content creating. This is the key in making many people follow you. Do not exaggerate the content or use falsifiable information. It is obvious that once your site is spotted as carrying unreliable information, then traffic to your site will depreciate.

Use Images to Help Emphasize Your Content


Make use of attractive images. Images play an important role in social content creation. One good aspect about images is that they give the audience a clear picture of want is in the content. This therefore also introduces the aspect of good image selection. That the image selected should perfectly match the business.

Creating unique social media content can be challenging, but if you keep these pointers in mind, you should be well on your way in no time at all!


Stanislaus Okwor is a Web Designer / Developer based in Lagos - Nigeria. He is the Director at Stanrich Online Technologies. He is knowledgeable in Content management System - Wordpress, Joomla and PHP/MySQL etc

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