Because billions of people are in various social media, many are using social media for their business as well. Yes, social media marketing helps out more business in advertising their products and services. This can help you to promote your brands and can engage people to have direct transactions with you. However, because there are a lot of people in social networking sites, the competition is high. You have to be creative to be successful in social media marketing and stand out from the others. It is not enough that you know just some social media for business fundamentals. In whatever social networking site you are in, we have for you some creative ways to improve your social media marketing services and strategies.
USE CREATIVE PHOTOS
We are in a world full of photos. We capture every important, and even the small details of our lives. So your photos should stand out! Do not use common photos or those who are easy to find in the web. Some photoshop knowledge can help you in this thing. If you are in photography or can simply produce your own photo for your social media management, then allow it to enhance your services and promotions. Also, uploading raw photos or your employees at work can touch your audience and see a beautiful team behind you.
Not all people in social media are interested in photos. Some are interested in moving fruit of your creativity. Yes, literally, videos are your ideas in motion. Producing video is an alternative for your followers. If some are tired of reading the whole day, both from school and the office, videos are the most entertaining way to promote your brand through social media marketing. Through videos, you can present ideas about your products and add some information that they can use in everyday living. Your viewers also feel that your brand has come to life through showing them a video of your product. But always remember to keep your videos short but interesting. People in social media have a shorter attention span, so you should be direct to the point.
MAKE THE MOST OF EVERY SOCIAL MEDIA PLATFORM
You should maximize every feature social media has for your business. If possible, make accounts in various social networking sites. Be on Facebook, twitter, Instagram, YouTube, and the likes. By this, you can reach more people. Managing accounts in different social media for business is not that hard. These social media have options of easy sharing such as Instagram post that can be shared to facebook, twitter, and tumblr accounts. You can also upload videos on YouTube then share it in your multiple social media accounts.
BE POSTIVE AND HUMOROUS
We are all in social media to enjoy. So you should use your funny personality or unleash the comedian in you. Including funny lines, pictures, and videos can make your page more interesting. It can also avoid being dull and erase that thought that you are just in social media for business. People in social media are most likely to like, share, and comment in funny posts. So if you can make humorous posts, there is a big chance for your post of being viewed.
Showing positive vibes to your followers can also make you stand out from others. You should show your audience that social media marketing can be positive and not just about competitions. Impart motivational phrases and quotes most especially at the beginning of everyday. This can set the mood of someone before he or she can see advertisements.
USE CREATIVE HASHTAGS
Hashtags are undeniably everywhere in social media. Because a hashtag enables people to search easily for the topics and trends in the internet, they always hashtag it! You need to create attractive hashtag that can define your brand. Hashtags help many businesses in social media marketing because some the social media sites are listing down trending hashtags and some have search engines intended for hashtag searching.
INCLUDE YOUR AUDIENCE
There’s nothing more creative when you can engage your followers on your social media management. Sounds quirky? No, it is very possible. You can share mind boggling questions or promotional campaigns that can include your audience such as asking them a question, giving a guessing game, or encouraging them to share your post, you can easily reach more people. In some social media platforms, when a post is being flooded by a comments, likes, and shares or retweets, it is always visible in someone’s wall and even on their friends’. You can also conduct small contests that are not intended for giving away prizes and social media marketing but can also make a little inspiration to someone.
You just need to unleash your creativity and you can improve your social media marketing.
Andy Thompson has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with TroopSocial has given her a whole new opportunity to take writing to a whole new level.