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Beginner’s Guide to Successful Business Blogging

Beginner’s Guide to Successful Business Blogging

Beginner’s Guide to Successful Business Blogging
Beginner’s Guide to Successful Business Blogging

With more communication and information being published on the Internet every day, business blogging has become a very popular way to become recognized in any niche or business you are engaged on. This is slightly different from the common blogging approach that many people are familiar with. Below you will find some handy and action filled tips on how to start your successful business blogging immediately.

First, decide the purpose of your blog.

Deciding the goal or purpose of your blog is crucial. Setting your objective right is important to ensure successful business blogging but if you ignore setting the objective for you business blog, you might not achieve any success. You must do this before registering that domain name you have in mind for your business blog. Is your business blog going to provide journal for people intending to start new business?

More important questions you must ask yourself while setting goals for your business blog:

  1. Am I going to promote any particular item, product or service?
  2. Am I going to present myself as an expert in my field or business area?
  3. Am I blogging to get connected to reach a wider audience?

Sit down and fashion out the main purpose of your business blog – missing this step will surely lead to failure.

It is the purpose of your business blog that will give birth to the blog name and the URL of the blog.

Setting Up – Your Domain and Hosting

To start a business blog, it is important to search and register a domain name that has something to do with your blog objective. Choosing a domain that has a relevant keyword will help your business blog to get found on the most popular search engines like Google, Bing, Yahoo, etc. This makes it easier for people to have access to your content and you spend less time and efforts on promoting your blog. Once get your desired domain registered, you also need to search for a reliable hosting company for your new business blog.

Target Audience

After setting your goals, next thing is to understand your target audience, how to connect to them and the style of writing that will appeal to them. What demographic are you trying to reach? Will your post (articles) market a specific product to get your audience to buy your featured products? Are you writing the post for a more technical people, using the same technical language?

It is important to study your target audience and develop a style of writing that appeal to their understanding. It is also crucial that your content and language use matches the pace and knowledge of your audience. For example, if you are trying to reach out to a less technical people and your goal is to share information for better understanding and education of this particular group, then your blog should use less technical languages. In conclusion, clear knowledge of your target audience is the key to successful business blogging.

Connecting with Links

Setting up links to other websites, blogs or other business will be helpful in reaching a wider audience and connecting with business of the same category. For example, if you are selling baby clothing, you can link up with other websites or blog that provide information about baby things and their benefits. This will link your blog with someone who is not competing with you for the same market and your blog posts will compliment with each other.

Engage with your audience

When people start leaving comments on your blog engaging with your audience through comments is a very good way to connect and build your network with other people. It also gives you an opportunity to answer questions or clarify content of your articles against any reactions or questions. It is also ideal to delete spam comments left by others to keep your blog looking clean and professional.

Business Blog Newsletters

A business blogs is also a great venue to start a newsletter. Not everyone will follow your blog on a daily basis.  You can create an email newsletter that keeps a compilation of a month’s blog posts and make it available for others to subscribe too. What this does is increase your readership and build a contact pool for your niche.

Creating business blogs is a smart approach to build a network in your field and support a soft-sell in marketing your products. It is an excellent venue to reach and educate your customers or audience for them to be better informed of your products and services.  Take advantage of this trend of business blogging and start gaining more benefits from business blogging to help your business grow to a greater height.

Get your blog on social media

To get your blog content to so many people, create social media profiles on sites like Twitter, Facebook, LinkedIn, etc and automate process of sharing your blog links of your blog posts to these social media sites. This will also boast your followership of your blog.


I am convinced that this post touched some areas that will help you achieve success in setting your successful business blog. I want to know; what more advice do you have to give to someone who want to start a business blog but don’t know how to get started. I am ready to listen to your contribution. Drop a comment below and I will welcome it.

Do you want to start your business blog? Click here to get in touch with me.

Stanislaus Okwor is a Web Designer / Developer based in Lagos - Nigeria. He is the Director at Stanrich Online Technologies. He is knowledgeable in Content management System - Wordpress, Joomla and PHP/MySQL etc

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