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Email segmentation is an absolute necessity for increasing the effectiveness of email marketing

Email segmentation is an absolute necessity for increasing the effectiveness of email marketing

E-mail marketing is essential, and it would not perhaps have been necessary to mention it once again if there had not been some confusion among marketers about its effectiveness today. With the advancement of technology, new tactics of marketing keep coming up, and the social media marketing has been the most sensational development over the […]

Content Marketing Strategies: The Best Tool for a Successful Online Marketing Campaign

Content Marketing Strategies: The Best Tool for a Successful Online Marketing Campaign

In the world of online marketing, content marketing plays a determining factor in the success of a brand’s promotional campaign on the web. The content on the page of a business website allows them to go viral on the web. If a website or blog lacks content, it cannot expect to generate leads and obtain […]

Knowing the difference between Google updates and penalty shows the correct path to recovery

Knowing the difference between Google updates and penalty shows the correct path to recovery

You must have heard a lot about Google updates as well as Google penalties as most often people speak about these in the same breath. This might make one feel that there is some close link between the two.  Moreover, this marks the beginning of misunderstanding from misinformation that can have a serious effect on […]

Which WordPress Plugins Should You Use for Better SEO and Social Media Marketing?

Which WordPress Plugins Should You Use for Better SEO and Social Media Marketing?

There are many businesses using WordPress for web development including major corporate brands. There are many features built-in on WordPress which help even the not so savvy developers to create user-friendly and search engine optimized websites for their business purposes. WordPress makes it possible by offering features plugins and themes, which consist of all the […]

Drupal SEO Tips – How to Optimize Your Site for Higher Ranking and Better Performance?

Drupal SEO Tips – How to Optimize Your Site for Higher Ranking and Better Performance?

You look at a beautiful website, and its features attract you so much that you would like to have the same kind of site for your business. It is easy to replicate the website if it uses Drupal CMS because you could get a similar website done in no time. The process becomes super fast […]

Why are Blogs Indispensable for Internet Marketing Today?

Why are Blogs Indispensable for Internet Marketing Today?

Internet marketing is highly dependent on content that has now become the focal point for search engines. Google has emphasized time and again how much importance it gives to content. Texts, images, videos, audios, RSS feeds, and animations are part of the content, but the significant contribution comes from texts. Since content is ideal for […]

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