Backlink building is one of the core elements of off-page SEO. The idea behind it is to increase the number of high-quality and relevant inbound links to a site. Link building not only aims at improving the search engine ranking of a website, but it is also done to establish the website as an authority in its respective domain. The presence of a company’s webpage link on a reputed site not only creates a good impression on Google, but it also solidifies the trust of the audience for that company.
For example, when an SEO Gold Coast company’s website features on another site, which lists excellent services in the relevant field, it tells the audience that the company is expected to do a good job. In recent years, clickbait and link bait have also been used to entice visitors to a particular website. However, it is essential to know how and where to insert these elements to make content go viral without spamming.
Provide solutions to search
Let’s say an entrepreneur is setting out to provide legal services in a particular area. Many searches could be about “legal services in ‘name of town'”. A simple title like “best legal services in ‘name of town'” might work, but an attractive title like “This is where I got all answers to my legal problems” will do the trick much better. Use of ‘you’ or ‘I’ works much better because the visitor feels the article is directed at him. Also, listicles such as “10 Legal Problems We Can Solve” can help. People’s tendency to get attracted to such titles has made listicle websites famous.
Offer useful comparative information
Many visitors search for comparisons of different versions or manufacturers of a particular product to be able to decide which to buy. Let’s say a website is trying to sell beauty products. It might not be ethical to compare its own products with those of competitors, but useful information about common queries can attract visitors to its pages. An example of a valuable clickbait for such a website could be “Comparison of Different Natural Vitamin Sources in Daily Diet”, which would pull visitors in and make them interested in learning about the company’s wellness and beauty products.
Follow up with substance
A clickbait might pull visitors to a website, but if the page fails to offer what it claims or anything else of substance, the same visitors will bounce and look for alternatives in a few seconds! That is why a clickbait cannot be seen as the final solution to the hunt for more and more visitors. The trick is to get the visitor to stay on the website. For this, relevant content is needed on pages that load quickly and provide useful links in return.
Organic link baits
The best way to get other websites to include links to a particular site is to have useful content. If not valuable in any way, the content should at least be attention-grabbing, and it might just be attractive enough for other websites to link to it. For example, if a site is about sports goods, a news item describing the latest research on athlete fatigue and its relation to genetic composition can be a great magnet for links from medical websites or even from health supplement sellers.
Depending on the purpose of the website, it can attract links as useful additions placed on its pages. For example, a financial services website which offers advice on banking, loans, insurance and stock markets can draw links from mutual fund websites if it contains a daily ticker for the rise and fall of share prices or a chart (updated daily) of comparable home loan rates. Quizzes and small games are also known to attract links from other websites as they are a powerful way to grab visitor attention.
Socialize the baits
It is not enough to plan for clickbait or linkbait to draw visitors to a website. You must also market them well and push them into the visibility of users and other webmasters. Social media is just one example of smart marketing of clickbait or link bait. If the assets or content being promoted through these links is impressive enough, social media can very quickly and easily help to make them go viral in the matter of a few days, sometimes even hours.
Merely creating good content and waiting for visitors to turn up might not always be good enough. Clickbait and link bait are often required to jumpstart the flow of traffic, after which adequate viral content on a website can keep things moving.