If you are an established brand, you probably have taken a few steps toward improving the conversion rate on your site. If not, then you are leaving a lot on the table. No matter how great your conversion rate is, you can still improve it.
This is mostly achieved through A/B testing. When you are constantly split testing, you’ll find that you are able to avoid unnecessary risks and get maximum results from your resources. Moreover, it can help you increase your ROI, whether it’s for short or long term conversions.
But before you can get the best from your test, you have to ensure you are focusing on the right audience. When you understand your target market, you’ll be able to direct your resources to those customers that are interested in your product and will likely be loyal to your brand. Since you can’t reach everyone at once, you should narrow your focus to the group of people who have the highest potential for sales growth.
Once you do that, you’ll need to ensure that your site is easy to navigate. Simple navigation and a good site architecture provide great user experience, which encourages your audience to stick with you.
Other important tips include using mobile-friendly design, serving engaging content, writing enticing headlines and using a strong call, all of which can be found in this infographic from StartBloggingOnline.com:
Courtesy of StartBloggingOnline.com