If you are an established brand, you probably have taken a few steps toward improving the conversion rate on your site. If not, then you are leaving a lot on the table. No matter how great your conversion rate is, you can still improve it.
As a beginner blogger, one of the most important things you want to take care of is your reputation. You want to portray yourself as an expert on your chosen topic. Fortunately, there are many ways this can be achieved.