8 Smart Ways to Improve Your Social Media Advertising for 2020

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When you’re advertising, marketing, or doing any sort of digital promotion on the Internet, it is essential that you are ahead of the game or are not left behind by the passing trends and techniques. Otherwise, you will soon be forgotten, given the fast rate with which everything comes and goes on the Internet.

Therefore, if you’re managing social media ads, make sure that you incorporate smarter ways to improve how you manage your campaign. Don’t be lenient and get stuck on doing something just because you’re already used to doing it.

With that said, here are some of the changes to your social media advertising techniques that you should consider doing first for the new year:

1. Increase Your Budget

This is one of the most important, often overlooked, digital marketing tips. Since your business and your social media efforts should be leveling up for next year, one of the things that you should do to improve your social media advertising is to look into increasing your budget.

Given the fact that you are going to be competing against a lot bigger and more renowned brands than you, you should try and improve your chances.

With the increase in budget, you get to increase the information you have over your target customer. Eventually, you will be able to optimize the right amount of spending for ads on social media that will give you the most results.

2. Utilize Social Media Optimization

As you should know by now, one of the ways you can organically gain traffic on the Internet is simply by optimizing your accounts. The start of it is by optimizing your website and its content for search engines. That way, it’s easy to find online.

Meanwhile, social media platforms have their own search options. Therefore, if you want to be able to be easily discoverable on their search option, then you need also to implement social media optimization.

From using tags to incorporating relevant keywords, all of these are factors helping you optimize your ads for social media platforms.

3. Have an Effective Posting Schedule

People love consistency, especially from a brand. If you want to improve your social media strategies, then you should look into dialing down on your posting schedule.

It’s not enough that you set a day when you would post certain content. You should experiment and see the type of content that works for certain days of the week more than others.

An effective posting schedule ensures that you get the maximum amount of engagement out of your posts, including ads, as much as possible. Play around with the same type of content and post it on different days and consolidate the data.

Research and experimentation will be your friend in creating an effective posting schedule.

4. Take Advantage of Analytics

Speaking of the importance of research and experiments, the reason why those are critical to your success is that they provide you with analytics.

These analytics will give you the information you need to be able to identify which of your actions are most effective and which ones aren’t working out for you.

However, you must use the right key performance indicator to identify the proper factor in your business. One KPI doesn’t answer for all aspects of your business success and failures, so make sure you find the right one for a particular goal.

You can also opt to work with the best Facebook ad agency that you know to help you figure out what KPIs to measure, as well as interpret your analytics data.

5. Leverage Video Marketing

One of the things that you should include in your social media ad strategy is videos. You can get a lot more engagement, and you can engage with target audiences for a longer time if your ad has some videos on it and not just an image with some text.

This doesn’t only mean that you should create video ads on YouTube. There are plenty of other options out there if you’re creative enough to think of them.

One example that you should try is if you go live on your social media platforms. That’s one way of using video to market yourself.

6. Explore Facebook Groups

A social media platform-specific improvement that you can incorporate to your social media advertising strategies is exploring the numerous ways you can use Facebook Groups.

For example, you can create business Facebook Groups for yourself, or you can join groups that other people made.

Make sure that when you’re on other people’s Facebook Groups that you don’t only go there to post ads about your product or service. That’s a quick way of getting kicked out of a group.

Instead, you should give something of value to them first, like relevant content or references, or simply engaging with the community.

7. Consider Influencer Marketing

If you still haven’t been tapping into influencers to advertise your business on social media in the year 2019, then don’t miss out on it with the year 2020, either.

Influencers are becoming key to connecting with specific types of audiences, thus making it easier for you to directly talk to the audiences that you want for your business.

Make sure that you don’t only hit up the popular influencers, either.

Instead, you should do your research and figure out which of these influencers have an authority on things involving your industry. That way, you don’t waste money hiring them only to find out that their audience is not yours.

8. Be Aware of Trends

Social media has plenty of trends coming and going. Some stick, but a lot of them really don’t.

Although it’s good to be aware of trends, it doesn’t mean that you have to hop onto every single one that you find.

If you do plan on riding on a trend, then make sure it’s relevant to your business and your brand image too. Otherwise, it’s useless and ineffective.

It’s better to invest in advertising efforts that will stand the test of time and can hold the short attention span of Internet users.


Social media advertising always brings about something new every year, which is why you must remain vigilant and be updated on things as often as you could. The tips above should help you improve upon what you did before and level things up for you appropriately.


Good luck, and may you have a great new year on social media ahead of you!

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