Social media is an excellent way to get website traffic. If used the right way, it can be a great source of traffic that will help you build a successful blog or business online.
The traffic that you get on social media (as well as the level of engagement you managed to drive from it) primarily depends on how your social media posts are structured. Also, whether or not your content is share-worthy.
To understand this more, here are eight effective ways on how social media can boost your site’s traffic.
1. Optimize your social profiles
Focusing on the SEO of your site is crucial. But you should also take into consideration your social profile.
Your page bio and About Pages should also contain relevant keywords. Then, make sure that every section is filled out so that your profile will be complete.
Moreover, place links in your social media bio to boost your site’s SEO. When you link your site with your social media channels, you’re making high-quality backlinks for your site.
2. Make your URL visible
What’s the first thing people will see the moment they click through your social media page? Your profile, of course!
Whether it’s an About section on your Facebook account, your company page on LinkedIn, or Instagram bio, your profile tells information about your business. So, it’s your chance to tell everyone a little about your business, then drop a link to your site.
Keep in mind that social media is responsible for at least 31% of all website traffic. You can benefit from it by adding links to your site.
If people are interested in your content, they’ll likely be interested to figure out where they can get more.
Backlinks allow people to see what your business is all about. It can also help generate another user to your site!
Therefore, make sure that there’s a link on your site’s homepage on all of your social media channels.
3. Promote your blog content
So, you’ve put so much effort on crafting the perfect content for your blog. Now, it’s time to publish it to the rest of the world.
What’s the purpose of creating excellent content if only a few people will read it? You can fix the problem by promoting your posts on social media.
A study shows that brands that publish approximately 15 posts per month then share their content on social media platforms have 1,200 new leads per month.
You can also make a social media schedule that will promote your previous content by utilizing tools like HootSuite and Buffer.
Get even more creative by repurposing your blog posts to make the most out of the content. Here are a couple of options that you need to consider:
- Quoting some snippets from your previous articles
- Switching up the headline of your article every two or three months
- Switching up your image choices
- Asking target users a couple of questions that are relevant to the post
When you promote the content on your blog with different messages, you’ll be attracting the target audience to your site while keeping it fresh at the same time.
4. Make your content shareable
You’ve probably seen a Facebook friend share an interesting blog post or video in the past, where you clicked through it to learn more.
Well, when crafting your content, you should also have that same degree of sharing.
An excellent way to encourage your existing site visitors to share your blog content is via a social sharing tool. Some tools even feature the number of shares on each post.
Keep in mind that 41% of people measure if a blog is socially influential based on the number of shares that it received. This can easily build trust which leads to higher conversion rates later on in the buying cycle.
So, why not install a plug-in that shows the number of social shares on your website. That way, it’s easier for users to share your content is just a click of a button.
5. Optimize your posting time
What’s the best time to post on social media? One of the main problems with posting time is that you have fans are from all over the world, so finding the perfect time to post on all social networks is difficult.
But it’s crucial that you post on peak times on social media networks because more people will see your posts and you’ll have better results.
Although there are a lot of studies and surveys out there that show the best times to post, everything remains based on trial and error.
Post during all times of the day, utilizing different posting tools. Then, see what times and days of the week will work perfectly with your brand and products.
6. Integrate SEO best practices
Digital marketing has grown over the last couple of years. Therefore, you must consider enhancing your search engine optimization (SEO) practices as well.
According to Jack Poyntz, a web design studio in Derry, “Merely knowing what SEO means would not help in making your site rank higher. A lot of effort is required to successfully do SEO, and bring about the desired results.”
Employing the best SEO practices helps you:
- Boost your visibility online
- Generate more leads and sales
- Improve your brand authority and domain
- Connect directly with your audience
- Improve your traffic on social media
On average, the majority of searches come from the first page of search results.
However, numbers significantly drop for sites that rank page two or three. In fact, these pages receive fewer page clicks. Therefore, it simply shows that to improve your conversion, you need to have better rankings on search.
7. Do a competitive analysis
Another thing that you need to do is to spy on your competitors.
Although the word “spy” isn’t precisely the best word to use, you need to take a look at your closest competitors, and then see what they’re doing on social media.
Note how often do they post, what’s their following, and what type of content are they publishing. You’ll gain several ideas for your campaigns on social media as well.
Take as many insights as you can. That would give you a good idea on how to build your ideal audience. Just remember to take the following into consideration:
- Social channels that receive the highest engagement
- How often do your competitors respond to comments
- Different kinds of content that are published (videos, blogs, images, quotes)
- Successful post days and times
8. Measure Results
Utilize Google Analytics to measure how many visits you get from social media overall. You can look for it under Acquisition > Traffic > Channels.
Track the number of visitors on each social media platform each month, then analyze what works best for your business or brand. Then, put more effort into that.
Aside from Google Analytics, you can also get data from Facebook, Pinterest, Twitter, and other tools that you may use to schedule your posts.
Over to You
The number of social media users worldwide are growing. Therefore, it’s an excellent tool to find and connect with your audience.
Successful social media marketing helps bring traffic on your site. However, just like any other online marketing strategy, the entire process takes a lot of time, effort, and hard work.
Also, keep in mind that although social media wouldn’t replace SEO, they can work hand-in-hand by supporting each other’s methods.