Some may see SEO as a waste of time and prefer to focus on conversions. Though, when properly used Search Engine Optimization can generate a lot of conversions. Indeed, this tool has a set of techniques that drive more traffic to your website. It works essentially by high-ranking your site in Search Engines such as Google, Yahoo, Bing, etc.
If you intend to make SEO an essential part of your marketing strategy, you should know that SEO techniques are always evolving. Therefore, in order to make your website visible to your target audience, you need to stay up to date with SEO techniques. Search Engine Optimization has two techniques to improve the position of a website in SERP or Search Engine Results Page: OnPage and Off-Page techniques.
SEO Onpage techniques are the most important because they are related to the optimization of all the internal elements of a website. Learn in this article all the best SEO Onpage Optimization techniques in 2018.
Ensure That Your URLs Are SEO-Friendly
One of the main Onpage factors for a website to be well ranked is to ensure that the URL is SEO-friendly. This means that the URL should include targeted and optimized keywords. Search engines assign SEO value to the URL that uses natural keyword phrases.
Keep in mind that your URL should also be understandable by your readers. Thus, if your URL is generated by your Content Management system, replace it with something simple and easy to read. Plus, well-optimized URL structure prompts users to click on it.
Most recommended URL Structures are using permanent links, a unique URL for each page. Using only one version helps to avoid confusion for both search engines and users.
Know How to Use Your Keywords
You should know that Google values the title tag because it tells what the page is about. To optimize your SEO Onpage, the use of keywords in the title tag is recommended. Nevertheless, do not use a keyword anyhow. The title must be compelling and makes sense. Put the keyword as close as possible at the beginning of the title, your site will have a better ranking in the search engines this way.
Using keywords in the content of your website is good also. Though, there is a limit to it. That is why it is recommended keeping your keyword density up to 2%. When a website crosses this limit, search engines can apply a penalty for over optimization.
SEO Onpage Optimization Techniques: meta tags, meta-title and meta description
Even though there are cases where HTML keywords do not appear on SERP, they are still present in the page’s code. In order to optimize your SEO Onpage, your meta tags HTML should contain the targeted and appropriate keywords related to the content of the page. Meta tags codes also allows search engines to know what your site is all about. So, using best-targeted keywords is a good way to improve your website ranking.
Meta-title or page title is important as well for your SEO Onpage optimization. To be effective, this technique requires that all your posts and pages have unique titles. The ideal length for a title is 70 characters. Plus, they should include the targeted keywords to your web page and look attractive. Note that the more attractive a title is, the more click it will get and the more clicks it gets, the higher it will rank on SERP.
Meta-description is a short description of what is on a page. It is visible below the link to the search result in SERP. This tool is very powerful as it allows to get ad copy for free. And in order to attract users the meta-description should contain targeted and relevant keywords. The number of words for a meta-description is limited to 150 characters. So, make sure to use the space properly and effectively.
Structure the Content of Your Pages With Heading Tags
For better readability, the content of a website should be divided into different sections. To do that, you have heading tags also called H1, H2, H3, etc. H1 tag is meant for the headline of your content, the other tags are for sub-headings.
To use your heading tags properly, you must use the keywords naturally. Do not add a keyword to each subheading. Make sure that they are compelling and engaging.
Optimize Your Content
The goal of your content is to keep people on your web page. And a text full of spelling and grammatical errors does not help to do that. So you have to make sure that your content is free of these errors. Google has no direct way of judging the quality of content. But shares, repeat visitors, time spent on site and other metrics count to make it determine how relevant the content is and rank it on the first page of the search engine results. The content of your page should also be unique. If search engines qualify it as a duplicate or a plagiarized content, it will do no good to your user experience.
To help search engines determine the relevancy of your content, you should include keyword phrases in your content. To include more natural content, you can add contextual variations or latent semantic indexing (LSI). This means using synonyms and variant keywords. If your content does not sound natural when read out loud adjust the use of your keywords.
According to an industry study conducted by SERPIQ. com, the longer your content is, the higher it ranks of SERP’s first page. Thus, longer content can greatly optimize your SEO Onpage. But information-rich content does not have to be thousands of words long. Based on blogs and articles the minimum should be 600 words. What you really need is to make sure that you are meeting the needs of your visitors that is entertainment or learning.
Optimize images’ Alt Tags
One of the best SEO Onpage optimization techniques in 2018 is the use of images on pages. To attract visitors attention, they must be attractive and relevant to the topic. Your images can be optimized for SEO by renaming them or using Alt text.
Search engines do not see images the way humans do, that is why they should be given a descriptive name when uploaded. When naming an image, you can use the name of your brand, the color of the product, its year of manufacture, etc.
Uploading images with proper Alt text is considered more or less the same as page titles. So, if too large they slow down your page speed. That is why it is recommended using compressed images.
Use Internal and External Linking
Internal linking is also one of the best SEO Onpage Optimization techniques in 2018. Indeed, this technique consists of inviting visitors to consult your other contents by using keywords phrases naturally or anchor text. To be effective anchor text must take the form a of a call to action. For example, ‘Learn more here’, ‘Download our guide’, etc. Even though internal linking optimize your SEO do not try to overwhelm your content with links.
Linking to other sites is really positive for SEO rankings. It helps search engines to determine what your content is about. To be ranking higher on SERP, the linking to other websites have to be relevant to your content and the given information. The goal is to give users the possibility to go further on the topic if they want. Do not create external linking to non-trustworthy sites as SERP bots are not allowed to follow these links.
SEO is a formidable tool to generate conversions. But to obtain these types of results, it is necessary to know and practice the best SEO Onpage optimization techniques. So it is recommended using keywords and internal and external linking, optimize your contents… In short, true rigour is required to rank higher in SERP and ensure success. Also in addition to SEO optimization of your site, you must think about the user experience. Which can be improved by adopting a reactive design and a fast site loading speed.
Nicolas Finet is the Co-founder of sort-list.co.uk – an online solutions company which helps customers to find the best marketing agencies.
Follow him on Twitter @nifinet!