Digital dominance, or mobile app development, the term of the decade has been on the roll. Industries, businesses, entrepreneurs and solopreneurs, all are taking the leap and investing in tools and technologies that account for digitization. Of all these, what to do Or what to adopt, deploying a mobile app stands non-debatable.
Experts believe that the best way to reach out to potential customers is through a mobile app. Not only because there are 2.7 million active smartphone users but also the fact that users spend more than two hours of their browsing apps and engaging with the likes.
To everyone’s surprise, it is expected that the total revenue earned through mobile apps would cross the mark of $189 billion by 2020.
With 57% of usage across digital media being routed through mobile apps, it is no surprise that they are an excellent tool to channelize one’s business. Opting for mobile app development for your business will help you remain one step ahead of your competitors.
In case, you still have your skepticisms, we outline 7 reasons why your business needs to have a mobile app.
7 Reasons Why Every Business Should You Invest In Mobile App Development
The key to your business’s success is global visibility. Where earlier marketers were confined to the traditional forms of promoting a brand or an organization, the gen X professionals tend to remain one step ahead with the adoption of mobile apps for their business. Given the higher usage rates of a mobile app, let alone the device. It is anticipated that if a mobile app is designed in an ideal way, it is sure to be seen by the user. Not to forget the fact that if a user sees your app, he/she would unconsciously have the image in mind. So when needed, the possibility to turn your business is more.
A one-tap Digital Marketing Solution
Educating users about the products, usage, and specifications through forms or pamphlets are a thing of the past. Not only are these solutions out-dated but also they do not involve user interaction. Mobile apps, on the other hand, are dynamic and a storehouse of information. From pricing to features, live support chat to booking forms, an app encompasses all. Whether you want to notify your customers about a slash in price or the entry of a new product, push notifications through mobile apps land directly on their screen and has a greater likelihood of being seen
Driving Users & Providing Them Value
Mobile apps have this excellent feature where users can get reward points on every engagement. Loyalty programs are tailored to attract more and more users. The idea of using referral code for sign up, one where both the one signing and the one whose code is used, are rewarded with cashpoints has been one of the most successful starters, fostering the rate of mobile app downloads. Irrespective of whether you are a novice or a successful businessman, deploying a mobile app would only help you outnumber your competitors.
Improved Brand Loyalty
In-app purchases and promotional offers, the duo hails the digital sector as a successful marketing strategy. When you give your customers what they want, they are more likely to remain engaged with your brand and negate the idea of switching. Starting with the products that lure the customers to visit your app to the features that make this journey easy, a mobile app is proven to improve and enhance the loyalty of a customer in a particular brand, only if you offer them the right thing at the right time.
Personalization For Conversion
The present-day users look for customized services, the ones that create a personalized impression. Consider that a customer made a purchase the last month on a specific date. Now keeping this as the base, you can send a reminder to the user suggesting him/her repeat the purchase. At best, you can offer significant discounts on a re-purchase. This way you keep your existing customers in the loop while targeting new ones. As a matter of fact, personalization is one area that is a win-win for both. For one, it keeps the end-users apprised and on the other hand, it helps business professionals accelerate their engagement fueling sales.
Outreaching prospects in distant areas isn’t something you do with an offline business. Even if you undertake the necessary steps to widen your business reach, you are limited geographically. Deploying an app for your business helps you create an online presence that is globally visible and widely accessible. A mobile app has the potential to expose your business to multiple users across different regions at the same timestamp. Meaning that the same business that you were running in a small town can now reach people beyond boundaries. Needless to state, the greater your reach, the higher is the interaction.
Customer Service – Rise In Profits
Are you aware of the fact that dominos witnessed a 28% rise in profits after the inception of a mobile app? As a starter, this is an excellent figure.
Now, the most important thing when running a business is customer satisfaction. If your customers are happy and satisfied, they are more likely to revisit your business, share your business with others and in a way boost your business sales. Along with offering a top-notch quality product, you also need to render friction-free customer service and that where a mobile app becomes handy. Gone are the times where a professional would knock the door of the customer and solve his/her queries. Today, there is an app for everything and most of the services rendered are done remotely.
Not only this increase the pace at which a customer is heard and answered to but it also betters the quality of service.
In the end, it seems pretty obvious that a mobile app holds the potential to attract prospects, reach out to a wider audience base and marketize a brand effectively. The idea of developing an app isn’t limited to the size of the business. Whether you are a small sized startup or a big fat company, mobile app development is the next strategy you need to adopt. In case, you are worried about the app development cost, head out to a mobile app development company. They will help you build an app in the most convenient way and at nominal prices.
Nikhil Bansal is the CEO and Founder of Apptunix, a leading Flutter App Development Company helping businesses in streamlining their processes with powerful and intuitive mobile apps. With extensive experience in iOS app development, he has established himself as a highly-focused Solution Architect and UX expert, the one who is always ready to make efforts in the direction where technology blends with lives.