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Pay Per Click (PPC)

The top 7 mistakes you should avoid for the success of your PPC campaign

The top 7 mistakes you should avoid for the success of your PPC campaign

Are you looking for online marketing that is refreshingly simple yet profitable? Then, pay-per-click or PPC marketing is the best option for you. It is simple, effective and customizable. Most PPC campaigns utilize search engine marketing (SEM). They leverage the advertisements on search engine result pages that depend on their relevance to their search-terms, location […]

How to Manage Your Google Enhanced PPC Campaigns Effectively

How to Manage Your Google Enhanced PPC Campaigns Effectively

Pay Per Click (PPC) is something which most organizations are engaged in these days, no matter how big or small they are. If you invest in these online campaigns, then you must have heard the news that Google is making a transition of Adwords accounts from legacy to enhanced campaigns. The enhanced campaign program has […]