As we know that a blog serves many different functions. A well-written blog post can help to get better your reputation as an expert in your field. As well, the stable stream of original, exact, optimized, new content can give a momentum to your website’s SEO value. But know the question is “should your blog posts based on keywords or topic? What’s more important? Which one is more important to your overall web presence?
Keywords
Earlier than Hummingbird updates, the keyword was typically a term (for real estate and residential properties, something simple like “Godrej Summit” or “Godrej Apartments in Sector 104 Gurgaon”). On the other hand, since the big part of the searchers today search using mobile devices rather than desktop, and tend to phrase queries as questions, Google now concentrates on long keywords. Examples of long keywords in real estate include “Where can I invest in Gurgaon?” For a keyword focus, whether old-style or long, the content writers would start with a list of keywords/questions/search queries, then create topics relating to them when writing a blog.
Topics
Before you panic that your real estate blog might not be corresponding to Google’s latest search standards, keep few things in consideration:
There are countless potential when it comes to selecting a topic for your blog, and there’s data to back it up. In place of restraining your blog to a few handfuls of keywords, you should choose a topic and work on them. If you long to own Google for Godrej Properties in Gurgaon, why not use “residential properties in Gurgaon” as your starting point and come up with other topics (examples: Godrej Properties in Gurgaon Delivering More Than Promises), and many other wide ranging topics.
In any case, if the blog post is well studied, original, precise, optimized, and excellently shared on social media, won’t the blog still reach the audience? Won’t you begin to build, or continue to strengthen, your influence on the topic? Yes.
The Best of Both Worlds
The reason long keywords are so important is that Google places importance on user experience. If readers want to know where they can buy a residential apartment in Gurgaon, the Google’s algorithm will employ that query to sort out the continual amount of content/results available and rank the ones it judges the most excellent/most appropriate in search results. If you wrote a real estate blog that was well-researched and very helpful but failed to comprise appropriate keywords, your write-up may be unnoticed in the search engine. So, why not embrace the best of both worlds? Create an attention-grabbing topic and think about what keyword phrases would magnetize someone to it and – finally – get a customer to call your office and/or make a query. Your topic-based write-up is the fortune and your long is the map to your site.
How To Use Topic & Keyword To Improve SEO Ranking
So, the best way is to imagine from the user point of view. It is the main concern of the search engine in this time. For this reason, you should follow given below strategy to make the best use of keyword and topic in your write-ups.
- If you are going to make a strategy for your blogs, you have to be confident that a theme that you cover should make logic to the users who make a query for it. Also, verify that the content should also have appropriate keywords for Google to put it mutually.
- Keep in mind that keywords cannot take the place of the topics and topic cannot replace the keywords. So, the keyword that you opt for targeting online viewers should be neatly linked with topics that you are going to elaborate in the write-up.
- You should make sure that your posts should hold the target keywords in a suitable way that it should not look unrelated.
In few words, there is not any battle in the middle of keywords & topics. Keyword research is well-liked, but as long as you’re using data and keeping your targets (demographic, geographic area, particular services/ cases, etc.) in mind when marketing your real estate online, your SEO approach will be modified.
