Nowadays, starting and growing a successful enterprise is challenging but still achievable with the proper practices. Lead generation remains a prime focus for marketers and companies since it identifies and cultivates potential customers into patrons. As a website development brand, getting clients can be a considerable challenge, so optimizing your lead generation strategy is vital. If you wish to know more about generating leads, please consider the following points.
Many experts agree that effective networking is effective for website development companies to generate leads, so keep this in mind. Connecting with like-minded people is crucial because your peers and others can share business opportunities with you. Consequently, attend any industry events in person to build meaningful relationships with your community members. Some of the most popular networking opportunities to consider include WordCamps, Meetups, and local events. Also, prioritize a blend of in-person and online networking alike, ensuring that you connect with as many community members as possible through diverse platforms.
Optimize Your Conversion Optimization Strategy
Websites are undoubtedly essential to business success in the modern-day marketplace, and very few businesses understand this more than website development brands. However, increasing traffic to your website doesn’t necessarily mean more business since you have to convert these leads into paying customers first before extracting value for them. Sadly, many companies focus on customer acquisition at the expense of converting leads. An Ecoconsultancy data revealed that for every $92 some companies spend on acquiring customers, they spend only $1 in converting them.
Therefore, website development companies must focus on boosting the percentage of users that perform desired actions on their website. For example, you can offer PDF guides or a free website evaluation to your site’s visitors to exchange their contact information. Also, you can include strategically placed calls-to-action on every page, encouraging visitors to reach out to you and begin their journey down the sales funnel. Eliminating unnecessary form fields, adding testimonials, setting up a live chat, optimizing for mobile, and improving your page speed are other conversion optimization tactics you can try out for the best results.
Rely On Referrals
Referrals are widely considered one of the best and most promising leads you will ever receive. When clients refer other people to you, they express a high level of trust in you. As such, the referral may also trust you more quickly, making it easier to convert them into a client. Indeed, referrals are earned through outstanding work, so you can do an excellent job on time, communicate with clients regularly, and keep them happy. This way, they will have a great experience with you and will likely recommend your business to others when the need arises.
Additionally, ask for feedback from your clients to see what they think about your services. For instance, you can use survey tools like Gravity Forms or Google Drive Forms to create post-website design surveys, soliciting your clients’ rating of their experience working with you and what could be done better. This way, you can improve your services and make yourself more worthy of referrals. Finally, ask clients for referrals directly, whether through an automated email or in-person. However, always simplify your clients’ tasks of referring you to other people by offering email templates to ensure that they can easily refer you to others.
Search Engine Optimization (SEO)
A whopping 93% of all online experiences reportedly begin with a search engine. Consequently, effective SEO is a non-negotiable tactic for all website development companies interested in better lead generation. SEO refines your web pages to improve their rankings in search engine results pages (SERPs). As such, leading search engines like Google will return your site’s links as search results when a user types in relevant queries. SEO can complement your lead generation efforts by driving organic traffic to your site so that you can convert visitors into customers. Fortunately, you can audit your website, create link-building campaigns, perform keyword research, develop a content strategy, and update your existing on-page content to boost your website’s chances of ranking higher in search results.
Niche Down Your Services
There are numerous players in the web development industry, making it a highly competitive sector. As such, clients have numerous options to consider when seeking a website development company for their needs. Therefore, you can differentiate your brand from your competitors by narrowing your services down to a specific industry. For instance, “website development for real estate companies” only. In addition, you can also limit yourself to local clients since local traffic is highly effective in getting you more leads. Therefore, you can further niche down your services to “website development for real estate companies in Texas” or any other location you find yourself in. Targeting a specific industry and a local audience ensures that you face less competition in search engines and receive more qualified visitors since many clients trust local brands.
Leverage Social Media
Social media is another effective platform to generate leads for your web development brand, so keep this in mind. Social media platforms simplify the process of increasing brand awareness since you can easily catch your target audience’s attention with the right strategies. Also, you can boost your website traffic through social media, ensuring that you gain a lot of site visitors who you can convert into leads. Facebook, Instagram, LinkedIn, and Twitter are reportedly the best social media platforms for lead generation, so invest in a significant online presence on these sites for the best results.
Reaching out to cold leads is difficult for most businesses, although this tactic can be effective if executed correctly. Website development companies can list prospects to contact by going through online directories, association member directories, and LinkedIn advanced searches. Then, reach out to your prospects with a good reason, increasing your chances of securing a customer. For example, you can check out their sites’ mobile responsiveness, load times, and display for any issues. Then, send them a personalized email about the problems you found on their sites and give them an option to hire you to address these issues.