• Home
  • /
  • Blog
  • /
  • 10 Essential Elements of a Modern Website Design

10 Essential Elements of a Modern Website Design

Spread the love

elements-of-modern-web-designA company website provides essential non-verbal communication for your enterprise. It represents the brand image and helps build trust amongst the consumers. A professional, efficient and user-friendly design can help build a loyal clientele and lead to the continued success of your brand. 

The Covid-19 pandemic has led multiple businesses to shift online and create their own websites. In order to stand out and be noticed your website should attract attention and be unique. The following tips and tricks as those used by web design Dubai shall help you create an immersive experience for your customers.

Essential Elements of Modern Website Design

The 10 strategies mentioned below help build a user-friendly, aesthetically attractive site that is up to date with the latest web design trends.

1. Mobile-Friendliness
Hamburger Menus
Speed Optimization
White Space
SEO Optimization
Calls to Action
Card Design
Images and Videos
10. Color Palette

1. Mobile-Friendliness

One of the most important aspects of modern website design is its compatibility with mobile devices. It has been surveyed that up to 51.53% of global web traffic was generated through mobile devices in 2020 and up to 85% of people expect websites to be compatible and responsive on mobile devices.

A responsive web design enables the user interface, text, and images on the website to adapt to different screen sizes and offer complete functionality to the user. A good mobile user experience greatly impacts conversions and sales.

2. Typography

Typography is an integral part of web design. A unique writing style can help identify your brand among the plethora of websites on the internet. It helps communicate your brand’s philosophy. The essential elements of a modern website’s typography include:

  • Appropriate size
  • Monochrome text 
  • Standard fonts
  • Compatible across multiple platforms
  • Adequate spacing
  • Consistency across all online resources

3. Hamburger Menus

Hamburger Menus are an essential part of website navigation, making it more user-friendly and easy to access. The old version of websites had all the different pages listed on the homepage header, taking up valuable space and making the page look cluttered. Hamburger Menus take all this and put it in a navigation drawer that opens up through a button from the homepage. This makes the website navigation easily accessible across mobile devices. 

4. Speed Optimization

Aim to have a website loading time of 3 seconds or less. Every second delay causes you to lose conversions. Even a 100-millisecond delay causes the conversion rate to drop by 7%. Hence it is essential to keep your site optimized for high speed. The following tips help in this regard:

  • Optimize images
  • Select a powerful host, either VPS shared or dedicated servers.
  • Compress files
  • Be reflective of how any design element will affect the loading speeds
  • Use a free speed testing tool like SpeedLab to check loading speed on different device-browser-OS combinations.

5. White Space

White space provides some much-needed break to the reader among a barrage of information, this helps the brain to read easily, navigate better and absorb the information being presented. 

The term is used to describe empty space between the header, sidebar, product copy, etc. This prevents the website from seeming crowded, gives the content room to breathe, and looks attractive.

6. SEO Optimization

Modern website design elements such as those implemented by Webdesign Dubai include multiple SEO boosters within them. Make sure you integrate invisible SEO boosters into your website’s backend for better search results and better utilization of Google’s SEO algorithm. 

7. Calls to Action

Calls to Action are essential tools for any website. They help convert visitors to customers and generate leads. They are an important source of gathering customer contact information such as email addresses. Include relevant CTAs in your web design and incorporate them strategically across your website including on the homepage, in the sidebar, below blog posts, and on the resources page. Examples of good CTAs include:

  • Email Newsletter Subscriptions
  • Free Downloadable ebooks
  • Free Consultations / Demonstrations
  • Free Registration for Exclusive Events

8. Card Design

Card design is another trend that has recently become immensely popular on websites. Incorporating cards on your homepage enables users to better navigate your site and helps improve user experience by categorizing the content. Graphic images are accompanied by simple text to better communicate the purpose of the card to the user. In today’s fast-paced world this provides a quick and easy site-navigation method for the consumer.

9. Images and Videos

It is no secret that images and videos help capture visitors’ attention and keep them on the page for longer. Static pages no longer work and video adds much-needed flair to your website.

Product videos help impact decision-making. Videos can also help detail services, explain pricing options, and share company information on the about page. 

Good quality product images help detail the product features and provide an in-depth look at the product. They build credibility and trust among the visitors thus creating a loyal customer base for the company.

10. Color Palette

Color is integral to web design. Your website’s color palette should be influenced by your brand. Keep the colors limited to two or three main tones for cohesiveness and to avoid distractions. This helps build brand identity and retain focus. Add little pops of color as required to avoid monotony but keep them limited to the major tones for the major design elements like headers, and sidebars, etc. 


The above ten tips cover the essential elements of a modern website design. Web design Company Dubai Incorporates such elements into their web pages in turn bringing much-needed life to the website. These elements improve user experience, attract attention, build trust and increase conversions. In this age of e-Commerce, it is essential to have a functional, up-to-date, and responsive website. Use the tips mentioned above to upgrade your website and take your business to new heights.

Stanislaus Okwor is a Web Designer / Developer based in Lagos - Nigeria. He is the Director at Stanrich Online Technologies. He is knowledgeable in Content management System - Wordpress, Joomla and PHP/MySQL etc

Leave a Reply

WhatsApp chat
Verified by MonsterInsights