The quality of the videos you post online should be very good so that you get the desired search engine optimization results. The video you post should invoke a powerful response from the targeted audience. This is where you need to sit down and devise a powerful SEO and internet marketing strategy that will work for your videos. These strategies will help you drive user engagement and optimize viewership.Powerful ways to double traffic with your videos
Given below are eight powerful SEO tips you can use for your videos to double online traffic-
1. Build quality backlinks- You should establish quality back-links or inbound links for your videos to get high search engine ranks. This can be done with video embedding on a blog that is relevant to your niche. You should try to get other online users that have authority website domains to embed the video in their website blogs and content.
2. Improve social media signals- Social signaling plays an important role in social media. You should increase interaction with tweets, shares, and retweets to drive traffic. The above cannot be done via word-of-mouth. If you are working on an SEO strategy, you must market videos on a social media network so that you can increase engagements for the posts. Social signals have a positive impact on organic SEO for your business.
3. The importance of optimizing metadata- Metadata implies the HTML code present in a webpage that provides you with a concise summary of the content to search engines. When you create video descriptions of video content, you must remember to research terms very carefully before you create the on-page description. You should optimize the metadata on videos by selecting the correct set of keywords. You should not forget to include these keywords in the description of the video, title, and tags.
4. YouTube Cards-If you wish to improve the performance of your videos on YouTube, you can drive positive results with YouTube cards. They help you with video interaction. If you check YouTube, you will find there are five types available- Playlist cards, Link cards, Poll Cards, Donation Cards and Channel Cards.
5. Add video thumbnails- Video thumbnails are a powerful marketing tool for your visual content online. You should create an interesting thumbnail that improves the CTR or the Clickthrough Rate of your video. This sends YouTube a strong signal that viewers like the video. If you create exciting thumbnails. This has a really positive impact on the search engine ranks of the video.
6. Say no to Black Hat SEO Techniques- Experts in the field of SEO, https://kickmedia.com.au/seo-brisbane/ states that you should never resort to black hat SEO techniques. The metadata must be relevant to the video you present. Though some people use Clickbait, there are others that hate Clickbait. The reason being that it makes a lot of promises however it fails to deliver. The biggest disadvantage is most people no longer check Clickbait at all, and some hardly use it. They block it with the ad blocker option of their browser. Google and other search engines are now taking a strict action on shady advertisements posted by websites.
7. Attract more traffic with closed captioning- With the help of closed captioning for your videos, you can attract large traffic. The voice of the narrator is transcribed automatically in the original language of the video with the help of a unique algorithm on YouTube. Here, the creator of the video just needs to upload its transcript. This adds more value to the video. It allows viewers to understand the video better if they cannot listen to the audios of the video due to some reason. If you are able to transcribe the video into another language, you can expand the viewership of your video as well.
8. Competition- It is prudent to check your competition in the market. Find out who your closest competitors are. Check what they do with the videos they post- where do they use them, what social media platforms do they like, check them on Facebook, Twitter and Instagram. See the content of the videos they like to post. In case, the content of these videos does not match what you post on your videos, there is something wrong, and you must address it.
Besides the above eight tips for SEO marketing your video, you should check and fine tune your video marketing strategy. It is here you must get in touch with a skilled and experienced SEO marketing company or professional to get the latest tips for 2018. This will help you generate better traffic and allow your one to one marketing for videos to be on track.
When you are creating a video, keep the goals in mind. The video will fail if it does not give you high search ranks online. You must find an increase in the subscriber base with your videos. This will increase returns on investment and help you improve revenue for your company as well. Always remember, it is crucial for you to boost engagement and sales with your videos. There should be an interest in the visual content you post as this will make it popular online. You may post live videos of your products where there is a question-answer session. Here, you can answer many possible questions that your viewers might have for your products.
Therefore, when you are looking for better traffic for your videos, keep the above eight tips in mind. They will help you get more targeted traffic. In case you are new contact a company who has experience and proven track records in the field of search engine optimization to help you. In this way, you effectively can reach out to the targeted audience better and grab a competitive edge in the market. A good video creates a positive impact and has the ability to improve user engagement and sales extensively for your business. It creates better brand exposure and gives you higher ranks in search engines with success!