When it comes to ecommerce, protecting a website from malware is as important as growing the business itself. Unfortunately, ecommerce websites are at the front of the queue regarding cyberattacks. It is particularly disturbing to note that 50% of these malware attacks are aimed at small businesses. Cybersecurity risks are on the rise as we…
Social Media Management Can Boost Your Conversions – Here’s How!
Social media is developing more and more every day. What was relevant yesterday no longer exists today. Every marketer needs to be aware of every change happening on the most important social networks. This is important because these changes directly affect marketing campaigns. A poorly-tailored ad will heed bad results, and this could result in…
How to Reduce the Cart Abandonment Rate on Your E-Commerce Site
Cart abandonment costs the global economy $18 billion. On average, seven out of ten visitors to your site will abandon items in their cart. This massive loss of clients is something that businesses can ill afford. That is why we will go over the reasons why your potential customers abandon carts and what you can…
Learn How Content Marketing Can Grow Your Business
If you take a look around, you will notice that we live in a customer-centric world. In other words, everything revolves around customers and their needs. Well, if you want to expand your business and attract as many clients as possible, content marketing may be the way to go. After all, content marketing statistics…
The Numbers Behind the Vast Global IT Economy
Technological revolution and the emergence of the internet have irreversibly changed the way we live our lives, work, communicate, and go about our personal relationships. Understanding the vast size and importance of the IT economy is often quite difficult and true data is hard to find. Global IT spending has reached $4.8 trillion in 2018….