I think you’re the smartest Business Marketer because only a smart marketer looks out for getting the most benefits from less investment.
So, what you thought is actually right. Today, social media plays a vital role in the promotion of your brand online. It is also one of the best ways for your business to improve and stand out in its field to reach a wider audience.Â
But how do you stay on top of all your social media marketing tasks? Well, there are so many social media management tools and digital marketing training courses out there for improving your business.
But finding the right tools that are designed for particular functions like analytics, lead generation, graphics creation, content development & curation is crucial for your success.
So, to help you out, we’ve put together 7 powerful social media management tools to take your marketing game up a notch.
Do your Business Really need Social Media Tools?
Yes, because using social media management tools, it helps your business to manage, monitor, and analyze social media accounts and activities.
If you’re not a smart marketer and you still have uncertainty in using social media tools, look at the following statistics that reveals why it is the right time to start using one:
- It is reported that approx over 52% of the business marketers find it difficult to measure ROI.
- More than 48% of businesses lack a powerful social media marketing strategy.
- The report generated says that almost 67 percent of users are of the view that brands do not do a great job of dealing with their customers on social networks.
- More than 81% of businesses reported that they will start to use as well as increase the social media marketing budget if they can better track ROI.
- Do you know? More than 42% of the social media managers reported that they have no clue on how to make use of the data collected from social media and use it to improve the business strategy.
- Adding to it, more than 86% of the marketers, still do not know which social media marketing tools they should use to hook their business.
- Over 42% of the customers reported that they receive a reply from a brand on a social network which approx takes more than 60 minutes.
- As per the survey has taken regarding the late reply from brands, many Businesses say that they are unable to respond to 8 out of 9 important customer messages on social networks. It can take more than 3 days for us to respond to a valid customer query.
From the above report, it is clear that every business needs social media management tools, at least one if not more. If you don’t utilize one, sure it equals to leaving your favorite dish on the table.
The following 7 powerful social media tools that will help you manage your social media accounts, engage with customers, analyze and monitor progress, and in turn help you stay at the top. There is no doubt that ultimately, this will lead to higher profits for your company.
Hootsuite: (All in One Tool for Social Media Management)
There’s a good reason for Hootsuite success: As it is an all-in-one platform for social media management. Thus, Hootsuite allows you to curate and schedule content, measure your social ROI, run social media ads, and a lot more. The details of these tools like its price, tool description and its uniqueness are mentioned below.
Price Range: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
Tool Description: Hootsuite, is considered to be the biggest social media management tool. It is used by over 15 million people and is notable that it’s used by more than 800 of the Fortune 1000 companies.
Tool Unique value: Being such a comprehensive platform, there are different things that people most often love about Hootsuite. It is capable of monitoring multiple accounts and keywords, and being able to connect with more than 35 social networks and bulk-schedule social media posts.
Sprout Social: (Real Brands. Real People. Real connection)
Sprout Social is one of the well-known social media management tools that offers customer relationship management (CRM) features. Hence, having a complete social media profile of your Target audience, it helps you to serve them better and build stronger relationships with them. The details of these tools like its price, tool description and uniqueness is mentioned below.
Price Ranges: It starts from $99, $149, and $249 per user per month (with a 30-day free trial)
Tool Description: It is similar to Hootsuite, Sprout Social combines different social media tools into one social platform — from social media scheduling to monitoring, to reporting.
Tool Unique value: The most common comment I’ve heard about Sprout Social is about its amazing reports. Many social media managers who used this tool says that the generated reports are so great and beautiful. Using this, they would download and send them to their managers or clients without editing them.
Tailwind: (Smartest Visual marketing)
Tailwind is one of the most loved social media content creation and content marketing tools. As it helps to create and post in bulk. Do you know? Tailwind is equipped with a drag-and-drop calendar, which makes scheduling more comfortable and saves time. The tool helps measure success and it also acts as the best medium for scheduling like a pro.Â
Price Ranges: It varies starting from a free trial with limited features, $9.99, $799.99 per month, and enterprise pricing
Description: Tailwind is a popular social media management tool used for Pinterest and Instagram. Apart from helping you in scheduling posts, monitoring conversations, and measuring results. Tailwind also additionally provides recommendations for improving your Pinterest and Instagram performance.
Tool Unique value: Tailwind is a great tool for Pinterest and Instagram business marketers. As it provides a range of features that are more specific to the visual platforms, such as Pinterest content promotion and Instagram UGC content management.
MavSocial: (Efficient social media management)
 Mavsocial is one of the comprehensive End to End Social Media Visual Content Management Solution. As it is a perfectly designed and integrated social media platform that helps businesses organize all your consistent approved visual content. While in turn it also seamlessly publish it to major social media networks.
Price Range: It ranges from Free, $19, $78, $199, $499 per month (with a 7-day free trial)
Description: MavSocial is a streamlined social media management tool with a focus on visual content. For the higher-priced plan of Mavsocial, it seems that it also helps you to manage your Facebook ads.
Unique value: Like other management tools, it also has common features such as scheduling, monitoring, and reporting. Apart from that MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and with a search engine where you can browse through millions of stock photos.
Sendible: (Leading Social Media Management Tool)
Are you a team who manages social media for a different number of clients? Then, sendible is a perfect tool for you. As sendible offers a content engine that suggests new material based on the topics of your profiles and followers. In addition, there are content calendars that are fully interactive. The details of these tools like its price, tool description, and its uniqueness are mentioned below.
Prices: It has different price ranges starting from $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)
Description: Sendible is a perfect social media management tool that is specifically built for agencies with different clients. On top of most features like scheduling, monitoring, and reporting. Sendible is a social media management tool that allows you to customize your dashboard according to your branding to attract new clients.
Unique value: Sendible has some attractive integrations such as the Canva graphics editor, YouTube search and royalty-free image search. It also provides advancements for people in saving time on repetitive tasks by some automation.
Buffer: (One Stop Platform for Social Media Management)
Buffer is an all-in-one suite for publishing, engagement, analytics, and team collaboration. With Buffer, the company’s products are carefully considered and highly refined in a manner to help social media marketers and their team works in an effective and efficient way. The details of these tools like its price, tool description, and its uniqueness are mentioned below.
Price ranges: Its price ranges start from Forever free plan, $15, $99, $199, and $399 per month (with a 14-day free trial)
Description: Buffer is an effective social media management platform that i is trusted by many brands, agencies, businesses and individuals who want to drive meaningful engagement and results on social media.
Unique value: As heard from many customers, they say the tool is clean and intuitive. Also, it is more user-friendly and timely used to analyze and study past posts.
Agora Pulse: (Simplified Social Media Management Tool)
Agora Pulse is an effective social media tool that greatly increases the efficiency of any business active on social media. So, if the business wants to measure their performance or just want to discuss their social media traffic with one another, then the agora pulse app is more than enough.Â
Price ranges: Its price ranges from $49, $99, $199, and $299 per month (with a 14-day free trial)
Description: Like the other social media management platforms mentioned above, Agora Pulse is also a one-stop solution for social media platforms with scheduling, responding, and reporting features.
Unique value: Unlike the rest, Agora Pulse has different unique features including competitor analysis and Facebook contest apps at a very reasonable cost.
Final thoughts:
Since digital marketing took over traditional methods and made the business to change their direction for growth. So stop marketing with traditional methods which takes time for you to grow. Unless you adapt to digital marketing and sky-high your growing speed with social media management tools.
So, learn Social media management tools in real-time to gain in-depth knowledge. Join a reputed Digital Marketing Training Institute and get skilled to succeed in the race.
