What is content marketing?
Basically it is a planned marketing approach which focuses on creating values to distribute the relevant content. Relevant content means that it should be clear to the defined audience for their profit. It can be extremely effective for extending your reach to more people, deriving more traffic and most importantly to reach your business goals.
Content marketing is good for the enterprises as you can face increased sales, cost savings and better customers to have more loyalty. Everyone must be aware of the content value in its marketing that is what exactly defines how much popularity it will gain.
There is a sort of difference in the relevant content and the normal information you get. When the content is not much valuable this does effect on its marketing. Marketing is impossible without great content but it depends on the tactics you use.
Quality content is part of all forms of marketing:
- Social media marketing: Content marketing strategy comes before your social media strategy.
- SEO: Search engines reward businesses that publish quality, consistent content.
- PR: Successful PR strategies address issues readers care about, not their business.
- Inbound marketing: Content is key to driving inbound traffic and leads.
- Content strategy: Content strategy is part of most content marketing strategies.
Why achieving content market success is difficult?
Not only the marketing has value but in fact what exactly your content delivers is very important. Content is the primary avenue on which many customers decide whether they have to buy or not. The content actually helps and guide customers to perform.
- Content’s ability can be checked from these points
- Captures the customer’s attention and keep them engaged
- Delivering the right information
- Answer the right questions for their customers
Enhance your brand more and value it more through your content
There are rush of contents in the market but depending how unique your content is and competitive it is out of all the feasts , capturing customer’s attention and holding good ranking on Google is somewhat more challenging today. If your content is that much valuable then only it will attaining good marketing.
But after these all some of the content marketing gets fails. Here are some of the reasons why content marketing is failing.
Your content length
The length of the content is the actual decider where does it actually stand. There is no fixed length or fixed word count for content, must be between 1000- 1500. Basically the length depends on number of factors and most importantly the topic and where you have to actually promote it. Just check the guides and research on the word count that what is the average word count on which the content will hold good ranking.
Many marketers have said that the content length majorly the longer one is better than the shorter one. If your content is shorter you may see that your content will not hold good ranking. Like on site INDrealestate.com you will find good quality content.
Your content isn’t idiosyncratic.
Every person these days are involved in engagement how they can promote more and more their content, which means that there is lot of competition. This is one of the reasons when you see no shares and links. This means that your content needs to be exclusive, priceless and must fill a gap. Try to be different and don’t have a content plan.
There is a kind of misconception too that they can post infrequently and can see the results, but this is the point where they lack, your site needs frequency then only it can rank. Consistency is key to building trust when it comes to content marketing. If your followers are not getting enough then the engagement tasks dries up.
SEO (Search Engine Optimization)
SEO plays a vital role when it comes to market the content. SEO targets the keywords and basically with the search it has been observed that people basically search for generic keywords. SEO must be aware which keywords are popular. Title is also important that if the title is appropriate then it will be more in search. Instead of highly stylish titles you target for generic title.
Promotional strategy
This is a kind of myth that many bloggers or writers has a kind of misconception that making extremely high quality content will make it in good rankings, but it is not enough. This is not how it works; it has never worked like this.
There are some special kinds of strategies through which you can promote your content. One is the Influencer approach which is the easiest but time consuming process. Here you can contact the influencers and create a piece of content involving them in it. These kinds of content get the most traffic and leads. Second is the Guest Blogging the best strategy ever known? In this you raise awareness of your brand on other person site.
Your content is over-optimized for Search
You might have heard that too much good thing is a bad thing. SEO is a good thing but too much SEO can cause over- optimization. Basically in this practice SEO tries to make too many improvements which can ruin your website ability to rank.
It can also result in manual action (i.e., a Google penalty for keyword stuffing), it can result in poorly- composed, completely non-user friendly content etc.
Your content isn’t optimized for search.
Over optimization is bad but optimization is must for your content. SEO needs to check what amount of traffic does the site is catching and out of that entire how many are spammers which can affect your website. If your content is on good ranking that means you are optimizing your content correctly.
Daily optimization is necessary but that doesn’t means that you over fill your content with keywords and links.
Few tips to fix the content marketing failure:
- Content quality always works better than length but the longer content works more.
- Devise a simple content marketing plan, and then stick to it. Keep in mind it’s better to be consistent.
Concluding that you content market can get failed because of the reasons mentioned above. So be aware and try to be smart.
