For a successful business a sound SEO strategy is required, and the most time consuming aspect is developing a sound one. In 2016, having a result oriented & proven SEO strategy is necessary for all business to increase their sales by improving organic search ranking. So to aid in your growth, below mentioned are some effective ways from SEO expert:
1. Target audience and their patterns:
Even though your website would be ranking first when the search is carried out but it won’t be worth if the audience doesn’t care about it as it is possible that it won’t be relevant for them. So, the first task you should take into account is to identify the audience and carry out thorough research over it. A best way is to get an SEO consultant who could get the analytics from the Google Analytics account. After knowing your customer, you should also know what they need then only you could get a great deal of work with definite result.
2. Categorizing the keyword
After taking out the research on the audience now its turn to have it on the keywords. As they are the ones who could either make the strategy or break the strategy. So, you don’t want to worry about it as your experienced SEO expert London would be already having a databank with keyword categorised. The databank could even be the well maintained excel sheet.
3. On-page site structure and its SEO
SEO on-page is quite vital as it makes the search engine understand what website is all about, as search engines have crawlers for it who are well programmed algorithm. For this there should be unique content, good navigation, appropriate page-load times and most important there should be no broken links. It is better to have only specific keyword themes page in the website instead of fitting everything and creating a hotchpotch at a single place as it would only harm your beautifully designed website. So get a SEO consultant for this.
4. Off-page Link Building to make connections
In order to attract different inbound links to your website just hire an SEO expert who could bring some effective tactics to craft the successful link building plan. So tell the experts to create the connections naturally. This could be done by creating your connections in the industry you work as this would not only help you to link back to your website but would also create your brand. The other benefit is that Google rewards the sites for their popularity. So connect yourself with the affiliated organisations as well as industries.
When it come to off-page link building, it is necessary to hire a SEO firm or person who has a good experience of natural way link buildings. White hat or natural link building contains some criteria like Page Rank, Page Authority, Domain Authority, Content Quality and more. High authority & quality off-page link buildings is mandatory thing of successful & proven SEO strategy.
5. Monitoring and tracking the data
It is quite important to track the results for the work that you have inputted from so long, as there should not be a situation where you get deviated from what it was expected.
- So to monitor the organic traffic set up the google analytics on a daily, weekly or monthly basis.
- A spreadsheet to store your results as a databank.
- And a rank tracking software to monitor the positions overtime.
6. Source from where the traffic is coming:
Frequently you should keep the track on whether the traffic that is coming on your website is through Referral Traffic, Direct Navigation or Search Traffic or a combination of two or three. Direct Navigation means the traffic is because of the mails, bookmarks, etc. Search Traffic is something that is generated because of the user’s search on any small or large search engine. Referral Traffic is the one that is generated from any website because of any campaign links, promotions or trackable emails.
Just by comparing the facts and figures of all the three you would be able to know where you are lacking. If the traffic is generated because of the website of no relevance then it is the time to worry as the traffic won’t last much longer.
7. Visits on pages
An essential metric for measuring the overall performance is measuring the search engine traffic. With this data we would be able to know that which pages are indexed by the search engine. For instance a website having 30,000 pages a simple inclusion of a page could deliver a traffic. You should work on the issues like the structure of the site, original content, sitemaps, the trend through which other websites are earning traffic, etc. The much successful pages are the one who get such enormous amount of traffic. The analytics points are of much importance and should be applied for the overall growth.
8. Mobile Friendly Optimization
Is your website mobile-friendly? In this smartphone’s era, it becomes a very crucial for each and every business to have a mobile friendly website. People use all types of devices such as Smartphones, tablets, desktops, laptops & smart watches also to browse the web. Recently, Google updated search algorithm that mentioned that from now Google gives top priority to mobile friendly websites to comes in top SERP results for mobile devices. Also, SEO gurus state that the total number of browsing web on mobile devices has seen a 43% increase year over year. Here some statistics that will convince you to go for mobile friendly in 2016 year:
- Over 1.2 billion people access the web from mobile devices. (Ref: mobify.com)
- 4 out of 5 consumers use Smartphone to shop online. (Ref: convinceandconvert.com)
- 95% Smartphone users have searched for local info. (Ref: adwords.blogspot.com)
- 70% of mobile searches lead to online auction within one hour. (Ref: socialmediatoday.com)
Last but not the least, SEO itself is an ongoing process, so a sound one will translate into success for future.
I am Nil, a dedicate blogger, reader and an SEO expert in London. Nowadays working as an SEO consultant and guiding many big firms to rank their website. There are several more tips, tricks and techniques for you people that you could find it in my next post.