Let us delve into the details and understand how email marketing can be a big help for small businesses.
What is Email Marketing?
Email marketing is the action of delivering the message to either individuals or to groups. In other words, it is the process of using email to expand services or products of the company and also to build a healthy relationship with clients. Each email that will be sent to a consumer is called email marketing. This also includes sending advertisements, promoting brands and sales, asking for donations, and many more. To put it simply, email marketing is the direct usage of emails to introduce and improve products or services.
Email Marketing is the strategy that is used in North America, Europe, and Asia-pacific countries (APAC) with a total of 77.6%. Every small business holder keeps a tab on the budget. Email Marketing helps the small company to reach a vast amount of customers without any cost even for a single email. Email marketing is one of the best inexpensive marketing strategies for small business firms. Funny fact though! The best day to send an email is Tuesday and it is also the day that has the highest unsubscribe rate. It is also one of the popular communication platforms in the marketing field. 73% of professional grown-ups choose email as the mode of communication.
Benefits of Email Marketing for Small Businesses
Yes! It is necessary and has numerous advantages. Email marketing strategy stands as a pillar for strong marketing management. As per a report by Clutch, 39% of small businesses invest in email marketing. Some of the benefits of email marketing are listed below.
The email has a wider scope
Many of us think that using social media creates a huge impact because it is in use by many people. Well, social media have various platforms like Twitter, Facebook, Linkedin, Instagram, and many more. Facebook is being used by around 1 billion users. More than 255 million people use Twitter. But the number of email accounts crossed the 4.9 billion milestone mark in 2017. This is 2020, one can assume how many more accounts are there and are in use.
Almost all of the Social Networking sites are owned by third parties. But, email isn’t owned by anyone. This is an available communication platform that sends and receives emails. So, it is better to use both your time and energy to build your email subscriber list rather than spending on social networking sites for paid promotions. Because these sites control what the customer can see in the news feed. According to the reports, every day 293.6 billion emails are mailed and received.
Social networking sites give status and updates to a vast number of users. Without caring about their location, interest, or purchases. Email software uses active content and segmentation methods to deliver the right information to the right individual as it stores personal and contacts data about the customer. The data includes phone number, gender, location, interests, and many more. Emails enable to target the right quality customers rather than quantity. This helps in delivering true, relevant, and personalized emails to the customers.
Multiple device accessibility
An email account operates in multiple gadgets like mobile phones, laptops, desktop computers, tablets, and many more. This is a plus point for email marketing. A few people can’t afford more than a mobile device. Nowadays many people are using mobile devices instead of laptops during the journey to save time. Because mobile devices are easy to carry when compared to laptops.
As per the Convince & Convert study in 2018, 35% of business experts use email on a mobile device.
Required for signing up
Generally, even when you want to sign up for social media platforms, you need an email. Email is a must when you want to sign up for an online store. Also when you want to apply for forms (licenses, college admissions, surveys, and many more). So, to have a better interaction between employees and customers or between the company and the internal teams. Email is the best available and profitable marketing strategy.
Delivering the message
It is reported that out of 100%, 90% of the emails are present and seen by the customers in the inbox section. Only 2% out of 100 Facebook posts are seen by the customers. Because platforms like Facebook limit the number of times the post appears and it gives more news feed about their paid ads. Simply, the post is seen by email subscribers 45 times more than Facebook users.
The email has a significantly high ROI
For the last 10 years, email has been giving a high ROI rate for corporations. Email marketing strategy gives a 4,200% average ROI for marketing businesses. Simply, email marketing is giving 42 dollars high profit for spending a single dollar as reported by Snovio Labs. ROI (Return on Investment) in simple words is the calculation made between the amount of profit and the investment made. A high percentage means high ROI and high ROI means high profits to the company. ROI is a popular business phrase used to find financial potential.
Some of the Best Email Marketing Software
Every software has some common and unique benefits of email marketing. Some of the top-ranked email marketing are cited below.
They offer pocket-friendly and inexpensive software. It offers functions such as customer support, list management, and CRM email marketing. PeppyBiz clears the customer’s issues, tracks their activity, assigns automatic tickets. Other features are time-specific Gantt projects, tasks with a deadline limit, various calendar views, files and documentation mergers, quicker chats and interactions, and many more. PeppyBiz’s overall software package is profitable for small businesses. Many large and famous enterprises have been using this software.
MailChimp sends more than 1 billion emails every day. Their free plan is more than enough for a small business. The free plan comes with email subscribers of up to 2,000 and 12,000 emails per month. Their free plan contains analytics, transactional emails, autoresponders, and tons of third-party app integrations. MailChimp free version is available for both iOS and Android. It has live chat support and knowledge-based question and answers.
Drip is good for small e-commerce business firms. It comes with powerful automation methods, sales funnels, and email segmentation. Other features include visual workflow builder, list groups, smallest integrations, split testing features, and many more. This is also good for digital marketers, and bloggers. Drip software helps in sending bulk emails at once. Support systems include live chat, webinar, free guides, tutorials, and automation activity.
Sendinblue is the best email and SMS marketing platform. This offers a free plan and the biggest advantage is there is no limit for the number of subscribers. It has powerful email marketing, marketing automation tools, SMS messages, SMTP bulk emails, and many more. Sendinblue has an easy to use drag and drop email editor.
Litmus offers a 7-day or a week free trial. It works on several devices like tablet, desktop, laptop, mobile phone, and many more. Litmus is used for email testing, email tracking, and render testing. Other features include landing pages, link testing, ESP tracking report, and many more. Litmus is one of the best streams to keep a track of stats on email marketing.
6. Constant Contact
Constant Contact is one of the best email marketing tools. It has features like a free image library, ads, and apps integration, built-in social media sharing tools, easy tracking, and reporting. One of the best aspects of the software is the subscribers are divided into customized groups such as active, non-active, and many more. This is recommended for small businesses and new bloggers. The software offers a 60-day free trial.
This is open-source software. Optinmonster is ranked number one as the most powerful conversion toolkit around the world. The software is in use by more than 1 million websites. Few features of this software are coupon wheel options, Lightbox popup, Exit-Intent Technology, Geo-location targeting, and many more. Other elements are seamless integration and it has the best email marketing service.
AWeber is one of the best and oldest software for small and medium-sized businesses. It offers a free plan and that is limited to only 500 users. They have easy software, canned HTML email templates, email tracking, autoresponders, and seamless integrations. The support system includes webinars, live chat, phone support, and several tutorials.
Moosend offers email marketing software for beginners. This platform has features like visual campaign builder, weather-based email updates, canned templates, and powerful AI. It gives a 25% discount for software purchasing plans to non-profit organizations.
ActiveCampaign is one of the best software for small enterprises and companies. It has a visual automation builder, inbuilt CRM management, A/B split tests, and many more. This is used by more than 90,000 small and fresh businesses. ActiveCampaign offers a very say to use software and inexpensive software.
Email marketing is simple to organize, provides you with entire control, and helps to have a healthy and steady relationship with the clients. I think many of us have heard of this statement ‘Buy 1 get 1 free’, then it is better to spend some dollars on software because it gives countless benefits of email marketing software. As of present, there are many email marketing software that is available in the market. So, choose the software that meets your requirements.