A website should be designed keeping in mind the target audience and must ensure that it boosts the user experience. For your brand, or any business for that matter, a website is one of the most critical aspects of your online presence and the design should be right. Furthermore, there is a plethora of web design services that could build the best design for your specific brand.
A website also is a place for nurturing your bottom-of-the-funnel leads for conversions. Thus, a failed website could cause your prospects to leave your site and go to your competitors. Fortunately, so many web designer companies today are using their skills to help businesses and various organizations.
When it comes to the IT landscape, there are also heroes that emerge in the form of web developers, designers, engineers, and so on. Covid-19 has hit local businesses hard. Some extremely talented and highly-skilled designers have used their expertise to create websites to help promote local businesses, such as in Acton in particular.
Acton is a town in Massachusetts, United States. The hero that used her skills to help local businesses by designer websites for them is Mel Liu, a software engineer. Early on, she saw the problem as the economy in the locality plunged due to the pandemic. She used her web design expertise to create websites to help local businesses.
These sites were launched on March 15 and they spent countless times improving them. The work purely is out of kindness volunteering for the good of not just the small entrepreneurs but, for the consumers in the locality as well. Some of the websites were designed specifically to help local restaurants and cafes.
Truly, when times are tough, heroes emerge. Mel from Acton is just one particular example of the hundreds of software designers and engineers who could make a difference right at this moment as we live through uncertain times.
eCommerce Web Designing
Today, the majority of businesses are struggling to stay afloat. However, one area that has seen a bit of a boost during this pandemic is web traffic and eCommerce web design. If you’re a business owner with a website, you may be experiencing a traffic surge, and you should be aware of how to capitalize on this and make website design truly work for you.
Fortunately, just like the example of Mel we have mentioned above, the hero of Acton, MA, there are many service providers that could cater to your specific website design requirement, such as a designer who could do web development with React Native. These days, a lot of people are considering this as the perfect time to handle a new site or redesign an existing one. Furthermore, those with existing businesses are seeing this year as a time to pursue electronic commerce, and new stores are regularly opening up as a way of gaining revenue during this pandemic.
Covid-19 has inflated internet usage by a huge 70 percent, and this could not be ignored. We don’t know when this pandemic would end, and organizations likely would need to adjust to a new reality, the new normal built around by social distancing and isolation in the future. eCommerce businesses are booming, and thus the demand for web designers and developers have escalated to a great extent.
The Relevance of a Website during Covid-19 for Businesses
Today, lockdown measures are gradually lifting, but most of us still are spending more time on our computers, smartphones, and tablets. Whether it’s to meet with colleagues at work in Zoom, or online shopping, our digital reliance is at an all-time high, meaning that as a business owner, matching this demand and ensuring a website that’s relevant, updated, and offers a great user experience is paramount.
1. Source for Recognition
Currently, a digital storefront is what most brands could offer, thus a website is likely to be your only source of representation. This makes it a major component in the survival of your business amidst this pandemic.
2. Social Media Backup
A website makes other forms of marketing a whole lot easier as well. For instance, social media marketing continues to take the digital world by storm, with the ability to link back to a user-friendly, professional website that has all the information that consumers need.
When setting up ads, like Facebook ads for instance, users could be directed to a specific product, to the digital store of your website, the landing page, or whatever is best to get conversions.
3. Easy Access
Walking down to shops in your area during this current pandemic is not as easy as before. There are protocols for you to follow. Websites have made shopping today so much easier at the convenience of people’s homes. Make sure your business is well-represented at each opportunity with the help of the current IT website design heroes, such as those that provide competitive web design services.
4. Remain Competitive
If your competitors have websites and you don’t, then it’s most likely for you to fall behind and miss out on acquiring new customers. No opportunities should be missed, particularly during this time where most people do shopping and perform transactions online. Stay competitive and ask your web designer to build the perfect website for you.
5. Customer Service
Websites created with user experience in mind, could cater to all kinds of customers, whether they opt to speak directly to someone through a live chat, fill a contract form, or those who prefer to talk over the phone. Customer service online makes it convenient to handle customer service, and offer the kind of communication that customers want.
Conclusion
Web designer companies during these difficult times have used their expertise and skills to extend services not just for big brands, but most of all to SMEs and local businesses as well. There are thousands of software engineers like Mel who could build websites to help local businesses stay afloat during this crisis.
With extensive experience and knowledge, web designers know the best practices to adhere to ensure that your website will stand out from the rest, while providing a user experience that’s excellent.
