Top 10 Things to Consider When Designing an eCommerce Website
A great eCommerce website design is a crucial factor when it comes to turning visitors into customers. An easily navigable store will ensure that people have a quick and pleasant access route to buying the items they want. Even though there are loads of creative ways to set up your eCommerce store, some solutions have been tested by time and work in your favor to reap the greatest results.
A good eCommerce website will ideally be intuitive, have catchy branding, and provide a pleasant aesthetic experience for the customer. In this article, we will look at the top 10 beneficial things to consider when you set up an eCommerce website. After all, the effort that goes into great design works to ensure higher conversion rates that make you more money. Let us see how you can help make your eCommerce business an ever giving pirate treasure chest full of financial success!
1. Unique Branding
It is a well-known fact in the business world, that branding is an essential way to distinguish your company from others. This is especially true when you are competing with other businesses in the same niche as yours.
A creative eCommerce website that has an overall theme can make your site memorable and act as an aesthetic cornerstone to what idea you would like to portray. Branding includes all facets of your website, ranging from a logo to the text colors you use and your images. Be sure to have a cohesive overall idea and style that you would like to communicate with your customers. If this is not your strong point, it will be of utmost benefit to consult professional eCommerce website designers that can help you out.
2. High-Quality Product Images
High-quality images of your inventory are essential in attracting customer attention and communicating an idea of how the product is seen in its ideal form. It is no secret that a huge amount of thoughts goes into professional campaign photo-shoots of top tier businesses. Great product images can work to convey a feeling that your product will ideally provide your customer with. Pictures are a way to create unquestionable impressions that reach the subconscious of your customer. Be sure not to overlook this powerful medium when it comes to marketing your eCommerce website.
3. Convenient Checkout and Shopping Cart Design
When it comes to selling products, it should be as quick and hassle-free as possible. The longer the journey takes, the more chances you have of someone doubting their decision. An “impulse buy” is a revered term in the business world for a good reason. A great shopping cart design should feature all necessary options, such as altering item sizes, amount and colors, and so on. This feature is often overlooked but can reap awesome results when done right.
4. Clear Shipping Rates
You may know from personal experience, that huge and hidden shipping rates in the eCommerce world can be a deal-breaker. A customer should not have to wait until checkout to have an approximate idea of how much shipping will cost. Have your rates and shipping times be transparent and easily accessible to ensure a customer’s trust.
5. Guest Checkout
It is hugely important to ensuring that your customer feels comfortable at all times when shopping at your eCommerce store. This means you should never force people to register. All professional eCommerce platforms feature an option to checkout as a guest, making it quick and simple. Many eCommerce website templates may come with this option, but if not, be sure to employ it. It will be of great benefit to impulse purchases.
6. Multiple Payment Options
Customers will vary with their payment preferences, and you should cater to all needs. Whether some prefer PayPal, credit card, or bank transfers, have the options ready to keep your potential customer range as broad as possible. This feature requires minimal effort in eCommerce website development and is an expected business-standard nowadays.
7. Customer Support
24/7 customer support is increasingly gaining in popularity with eCommerce websites. It is known that many times these customer support chat pop-ups are bots. However, they work to give your customer a feeling that they are cared for. Make it as easy as possible for customers to get in touch with you. It conveys professionalism and provides convenience.
8. Ensured Security
Whether you have a flashy page or a minimal WordPress eCommerce website, the safety of customer information is absolutely crucial. Most eCommerce websites display emblems such as SSL certificates that let customers see they are adhering to the highest online safety protocols. Websites that do not can quickly be considered as scammy.
9. Mobile Optimization
Over 50% of eCommerce websites are opened on mobile devices. Looking at the trends, this is likely going to be increasing over time. A responsive and user-friendly mobile optimization is an important feature for future-proofing your business.
10. Social Proof
Customer reviews under products may work wonders for your sales. It is a simple fact that pertains to humans acting on herd mentality. Having customers see what others loved about your products can help to hype up a buying desire like little else.
We hope to have given you some insight into how you can make the best out of your online business by applying a few simple methods. Rigid eCommerce website definitions are becoming looser as time goes by, and you can get as creative with your solutions as you like. However, the listed tips are time tested to be highly beneficial. We recommend that you have a solid, professional base and then place the fireworks around that. A good foundation will ensure that your eCommerce business becomes your primary treasure chest of financial abundance in no time!
If you have any thoughts on eCommerce website design, please leave them in the comments below. We cherish your opinions and would love to hear them!
About the author:
Thomas Quarry is a successful online entrepreneur from Utah, USA. He writes a weekly column on business-related topics that are read by thousands across the globe.