The computer has covered a long way since its inception in the 19th century. The use of this computing device in offices has been started in 1976 and by 1986, these have become popular among the homes. The introduction of the internet services in 1996 was not only taking off the demand for the computers but for the need of the websites also. In 1996, there were just around 50,000 websites and today, you can access billions of websites over different types of digital and mobile devices like PC, laptop, tablet, and smartphones. Since web optimization is a never-ending task and the constant changes during the past few years had taken it to an another level. So, it has become hard for the marketers to opt for the way-outs in website designing that are future-ready.
Making a website as future-proof as possible can be hard but not impossible. Here are some of the recent technology that will not only optimize your website for Google but also keep your website ready for future SEO Updates.
Earlier, used as an option, responsive web design has become the necessity of the internet marketers these days. One should design a responsive website to keep it visible to a large number of customers. While getting your website future-ready for the modern world, make sure that images, text, and graphics used on your website are opening clearly on all types of internet-enabled digital devices. Apart from the website layout, you should also work on the page speed as Google also prefers to show websites in foremost search results that have good page speed for mobile devices.
Again, we are not at the level of advancement that we see in numerous science fiction movies. However, Google artificial intelligence system is one of the important factors which you need to take into account to optimize your website for future. Nowadays, popular search engines, like Google, are constantly refining their algorithms to come up with the search results as precise as possible. You should give more focus on quality and informative content over keyword-centric content to remain in the competition. As artificial intelligence has been introduced by the Google, you need to give more focus to your end users in order to be in order to survive in the online marketing world.
Voice Recognition Feature
Although, voice recognition is not so popular in the recent time, but it is the demand of the industry to keep your website future-proof. In future, voice-based searches will displace the text-based searches. Google has also confirmed that more than 20% of searches in the USA were performed by voice in May 2016. So, it is advised to integrate this feature into your website to make it a future-proof website. From the SEO perspective, the use of long tail keywords in meta title and content will become the necessity of the marketers to make their website search-friendly.
Less Content, More Interactive Media
Do you that almost 90% of the internet users are not there to read the long-written content written on your website. In fact, none of the users is there to read the content as a whole the moment they land on your page. Come on! There is Wikipedia and encyclopedia for people who seek for precise and descriptive answers. Everyone just scans the page and try to grasp the key points written over the particular web page. This is why the future-ready websites are featured with an assorted range of media-rich contents such as infographic, quotations, images, videos, animations and much more. A website featured with the precise elements and interactive media will rule the web space in just upcoming few years.
Micro Interaction: Almost 95% of the persons are not familiar with this name which basically means the addition of few action-oriented product moments. It could be anything like changing a setting in the website, rating, reviews, online search, comparison and even re-tweeting a tweet on twitter. But, what is the purpose of it? The thing that is crucial here to draw the attention of the visitors and micro interaction plays its role perfectly in it. Micro interaction helps to intensify the desired human touch to the websites in terms of instant feedback that adds a faux response to the stimulus. Though there is no practical limitation on the fixed number of micro interactions demanded in a website but still it should be implemented according to the requirement and creativity needs.
Substance VS. Style: Following the previously discussed point, most of the website owners may not even think of integrating the desirable things that a prospective customer will need. Most of the time, the visitors do not use the full features of websites during mobile browsing so it becomes quite crucial to have a look on the content, design and other elements that have to retain and the ones that have to detain. Besides, what is the loading time of your mobile website? Is your website too bulky on mobile devices or takes too much time to load? A simple understanding of these questions from the users point-of-view can help to retain you the existing visitors whilst encouraging the newer ones.
User Experience: It is the last thing that matters at the end. Explore the new and popular ways to use images, content and other elements of website design to entice your visitors. It could be anything from sober designs to bold background photography or ghost buttons to distinctive text fonts. The bottom line is that you should do anything and everything to retain and entice the visitors. Try and try until you succeed!
Though one can not predict the techniques that will be used in the future for website design and development but we can certainly consider keeping track with the current and newer technologies to enjoy a colossal position over the internet. If you are new in the online marketing industry or have very few information about web design and search optimization, you should contact the professionals of a website design company in Dublin to know how to implement these tips on your website.
John Ryan is the Content Development Manager of TheDigitalDepartment, a leading digital marketing and website design company in Dublin. He is known for helping organizations to interact better with their customers and partners through different elements and technologies of web design.