Starting and managing a successful pay-per-click (PPC) campaign can be daunting. Knowing that you are using your (or your client’s) money is enough to scare a lot of people away from PPC. But here is the thing: Once you have the know-how, an excellent strategy, and a solid understanding of the basics, you can easily…
How to Manage Your Google Enhanced PPC Campaigns Effectively
Pay Per Click (PPC) is something which most organizations are engaged in these days, no matter how big or small they are. If you invest in these online campaigns, then you must have heard the news that Google is making a transition of Adwords accounts from legacy to enhanced campaigns. The enhanced campaign program has…
