In this day and age, there is no doubt that PPC is one of the most powerful marketing channels available to businesses of all sizes and industries. In this era where your business’s success is directly linked to your online visibility, you definitely don’t want to lose sight of the latest digital marketing trends. That would leave you miles behind your competition, struggling to get back to the very top of the industry. In your efforts to become the owner of a successful business with no problems attracting new customers, you will find yourself turning to PPC. Pay-per-click advertising is a true game-changer that, unfortunately, still isn’t a thoroughly familiar topic for everyone. There are most likely some PPC facts you probably didn’t know about, but you are about to learn them right away.
A few words about PPC advertising
How much do you really know about PPC (Pay-per-click) advertising? PPC is an Internet advertising model that is used with the goal of driving more traffic to websites. In this model, the advertiser pays the publisher a certain amount of money every time the ad is clicked. How much the advertiser will pay to the publisher depends on many things and is usually decided based on the ad’s quality. That much is familiar to the majority of people. However, knowing the basics isn’t nearly enough if you want to be successful in your efforts. Worry not – we have prepared some PPC facts you probably didn’t know about that we think you should learn as soon as today.
1. This type of advertising isn’t always expensive
One of the biggest misconceptions people have when it comes to PPC is related to the price itself. Considering that most people are aware that a good PPC campaign can do wonders for your business, most of them assume that PPC is expensive. There is no point in denying that some large-scale campaigns do require a considerable budget. However, you are perfectly capable of reaping good results even with a modest budget. Since you can double your revenue without investing vast amounts of money at the start, there is no reason for you to delay learning all about the characteristics of a successful PPC campaign. Or simply hire an expert – that’s always a more secure option.
2. 50% of paid search clicks belong to mobile
Long gone are the times when all Internet traffic (or the majority of it) was conducted via a personal computer. Just take a look around yourself the next time you are driving on public transport or sitting in a coffee shop – the majority of people are holding their phones. These days, as much as 50% of paid search clicks belong to mobile, which is why businesses shouldn’t underestimate the importance of having a mobile-friendly website. Likewise, you need to ensure that your entire Pay-Per-Click campaign is optimized for mobile users. Otherwise, you would be missing out on all the opportunities that PPC can bring. Since PPC is one of the crucial parts of your efforts to attract more visitors to your website, you really ought to give it all the attention it deserves. You won’t be wasting your time – that much is certain.
3. The importance of negative keywords is one of the PPC facts you probably didn’t know about
Shouldn’t the word negative itself mean that there is no place for these keywords in your PPC campaign? Contrary to what you may believe, negative keywords will help you shape your audience. By adding the so-called negative keywords, such as ‘free’, ‘cheap’, and ‘discount’, you will not have to waste your time on creating impressions on those customers who are not willing to invest in your product. Whenever you are optimizing Facebook and Instagram ads, you will definitely want to speak to your target audience, as they are the ones you are usually creating these ads for. That’s why negative keywords are just as important as positive ones.
4. As much as half of the users can’t differentiate between paid and organic search results
A typical person is well-aware of all the different ways companies can appeal to them as buyers. That’s why most people are confident that they can recognize paid ads when they see them. However, research has shown that as much as half of people can’t tell the difference between paid and organic search results. Many people will see paid results displayed at the top of the page, and they will assume that they are organic results. In this situation, ignorance really is bliss, and that’s something that business owners ought to use.
5. 52% of people that click the ad actually call the advertiser
Another lesser-known fact about PPC is related to the direct contact between the advertiser and those the target audience. Pay-per-click ads often lead to calls, as research shows that as much as 52% of people end up dialing the number of the advertiser. That’s why it’s always a good idea to include your business phone number in the ad itself. Now, many different aspects create a good and structured ad. That’s a whole another topic on its own. In these times geared towards the online world, it’s definitely a good idea to conquer different SEO techniques that will improve your traffic. And Pay-Per-Click ads are a big part of any strategy that aims to improve overall traffic to your website.
The bottom line
The world of PPC campaigns is still, to an extent, a mystery for many people. There are many PPC facts you probably didn’t know about up until now, and many more remain uncovered. However, the one thing that you should know is that PPC is one of the integral parts of any successful business nowadays. To be prosperous in today’s market, you need to make your business visible. And to achieve that, you ought to focus your efforts on PPC, among other thing