Undeniably, the ultimate goal of every business is to expand its customer base. If you want to expand your customer base in this highly tech-savvy world, then you should focus on promoting your business in the digital marketplace.
Do you know that people spend more than 6 hours daily with digital media? Doubtlessly, establishing a strong online presence Is crucial for every business today!
Wondering how to promote your business online?
Well, the possibilities are endless! There are so many online marketing techniques out there that can help you improve your brand awareness, boost your website traffic, and increase sales.
Social media marketing is one of the most effective online marketing techniques that can help you connect with your targeted audience, increase engagement rate and boost sales. If performed strategically, social media marketing can help you convert your business into a brand.
According to a recent survey report, more than 72 percent of businesses are already using social media platforms to promote their products and services online. Getting started with social media marketing can be a daunting task. Even if you have been in this game for a long time, it can be challenging to outrank your competitors and build your brand.
Are you struggling to gain engagements on social media? Don’t worry, you are not alone!
A recent study report says that 93 percent of small businesses struggle to generate desired results from social media marketing.
Well, some strategic alterations can help you establish an impactful brand presence in this highly competitive social media marketplace.
Following are some social media marketing tips that you can implement to shine your business in the social media landscape:
Determine The Right Social Media Platforms
Clearly, there is no shortage of social media networking sites on the internet. There are various social media marketing platforms that people use to promote their offerings. Some of the most popular social media marketing platforms are Facebook, Twitter, LinkedIn, Twitter, YouTube, Pinterest & Instagram. Sharing your content on the right social media platforms is important to achieve desired results. You need to understand that creating a brand presence on every social media handle will not help you ace the game of social media marketing. In order to get real results, you need to identify the best-suited social media marketing platforms for your business and promote your offerings on them. Promoting your business on the right social media platforms can help you reach your targeted audience and expand your customer base.
Create A Social Media Content Calendar
Staying organized is one of the most difficult things in social media marketing. Struggling to create social media posts at the last minute leads to uninteresting content and a poor engagement rate. Well, creating a social media content calendar can help you to upkeep your content quality and maintain consistency. In fact, it keeps your social media profiles from missing posting dates and poorly timed posts. Doubtlessly, a social media content calendar can help you streamline your social media efforts. Depending on your posting schedule, you might plan a social media content calendar for a week or a month. Creating a social media content calendar in advance can help you to be consistent with your efforts. When it comes to creating a social media content calendar, using social media scheduling platforms can be advantageous for your business. Some of the most popular social media scheduling platforms are Buffer &Hootsuite. However, you can create a social media content calendar in Excel or Google Sheets as well.
Incorporate Live Videos in Your Social Media Marketing Strategy
According to a recent survey report, 80 percent of social media users prefer watching live videos to engaging with regular posts. If you want to increase social media traction on your social media profiles, then you should include live videos in your social media content calendar. You can live stream interviews, brand events, podcasts, behind–the–scenes, and more to interact with your audience. Incorporating live videos in your social media posting plan can help you increase your engagement rate.
Collaborate with Influencers or Industry Experts
Today, influencer marketing has become one of the most effective social media marketing techniques that can help you turn your business into a brand. In fact, many businesses are already using influencer marketing to increase their brand awareness and boost sales. Honestly, it’s a great technique to attract your prospects and convert them into loyal customers. In this highly competitive digital world, you can find influencers in every industry. So, identify the best-suited influencers for your business and collaborate with them. Influencer marketing is a great way to promote your business on social media.
Post Unique & Compelling Visuals
Compelling visuals are crucial in social media marketing. Posting unique and attractive visuals can help you boost your engagement rate. Social media marketing platforms are flooded with visual content. If you want to establish a powerful social media presence, then you need to be more creative. Apart from this, you should post content in different social media post formats (like image, GIF, video, etc.). Also, keep your eyes on the latest social media trends. This helps you create engaging content that drives incredible results for your business.
In the Nutshell!
In this faced-paced digital world, establishing a strong social media presence is crucial for every business. In fact, it is one of the incredible ways to attract your targeted audience, increase engagement rate and boost sales. So, if you are not marketing on social media platforms yet, then it’s high time to create an impressive brand presence in the social media marketplace.
A goal-focused strategy is required to acquire desired results from social media marketing. Without a clear social media strategy, marketing on social media will always be challenging for you.
However, you need to update your social media strategy timely! Always remember that things in the social media landscape move very fast. So, you need to stay updated on the latest social media trends!
Sachin Agrawal is an Enterprise Architect and heads up Business & Technology at TarikaTechnologies. He carries the expertise and a flair for writing on Management Consulting, Software & Analytics, and Digital Media. Apart from distilling his technical ideas into creating innovative solutions, he is a practitioner of HaidongGumdo and at his leisure, taps the Cajon and strums his Guitar! You can connect with him on LinkedIn.