Top Effective Social Media Marketing Strategy for Your Local Business
Is this the right time to get into the digital market? Will getting into digital space will increase your chances of expansion? Is digital marketing being that efficient and reliable? There are dozens of random questions which strike once you start thinking about digital marketing for your business or product.
And the answer is “YES”
Yes, digital marketing is a big factor in today’s world to stand you out and make you reach more people. Think about this, according to a report there are more than 2.45 billion people active on Facebook. Yes, you heard it right. A social media marketing expert can help you reach heights in your life. In offline business, we plan our business according to footfall or visibility of our business place. Think about having more than 2.45 billion people exposure to your business.
If even 5 percent of that number is looking for your services and on average, if your services earn you a net profit of 1 dollar, do we need to do the math here? Just in case if you are curious 12,25,00,000/- INR. This is without even counting search engine benefits and paid advertising. Therefore, the right time is now, know your niche, and just start exploring possibilities in the digital market.
Digital Marketing has got way more benefits than the number of stars in the sky. But who is counting therefore today in this blog you, my friend is going to find out the endless opportunities in digital marketing?
The word says it all. Digital marketing involves listing your business in multiple directories and on search engines. Consider this with an example of a phone repairing services shop located near to your home place. He will be having limited exposure as people who either pass through the place or living around the place can have an idea about the services being available.
As soon as the shop decides to list their services on google search engine and multiple social platforms like Instagram, Facebook, LinkedIn, etc. N numbers of people available in the city who were having trouble with cell phones are now contacting him as his services are better and cheaper in comparison to any other phone repairing center available in the city. This increased revenue my friend is the result of the exposure digital marketing provides.
2. Competition analysis:
Well yes, analyzing your competitor is one of the key factors for making your business better. How can we know about their techniques without trespassing and using binoculars? By using tools and services provided by multiple service providers. You can see what type of keywords, what type of products & what type of services have been making a difference between you and your competitor. And we don’t need to mention that you can beat their offers and services as you already know their hand and have seen them coming from a mile.
We know PUBG is back but we are talking about the scope of your business. What if we say that having a digital presence connects your audience emotionally as well as gets to know you better? Whenever they are having trouble, they are going to connect with you directly through DM’s or Tweets or maybe through your website chatbot and it increases your possibilities of getting a better word out and ease of doing business too. This ease of doing business will make you better every time a possible client connects to you.
4. Client acquisition:
You thought we are not practical enough to talk regarding this, didn’t you! We know that you have been paying hefty money in marketing offline. pamphlets, newspaper ads, Posters on walls, or any other traditional offline marketing technique. But every time you involved a marketing campaign in your business plan it cost a hefty amount of money and we see the results of this campaign by realizing how many clients we closed after investing in these marketing campaigns.
This cost of getting clients through your marketing campaigns is knowns as the client acquisition cost. This cost is reduced by a significant number once you invest in digital marketing campaigns as you can target your clients directly, can easily reach out to them, and don’t have to be worried about using the same technique again.
All of these above points can be felt by social media marketing. Social media marketing provides a digital presence of your organization on platforms like Facebook, Instagram, LinkedIn, bee hance or whatnot. All you need to know about these platforms is they already have a big userbase and google accepts them for crawling purposes as well.
Following are some points which will help you understand how you can effectively market your organization on these social media platforms with a social media marketing expert. All you need to do is just get back to do following effective measures.
Posting infographics on a regular basis.
Infographics will help you to deliver the work and information about your company. You can post anything which likes your charges, your services, and anything.
Posting Client testimonials
To make sure that your audience believes in you, you have to make sure that you post your client’s testimonial from the last projects. This also helps you get ranked on google and also is very good for your social media image that you care about your clients.
If you have any problem and you have money to invest in marketing then we suggest that you go for ad campaigning. Ad campaigning can be done for anything like products and other options like boos and others. You can provide visibility as well.
If you use this information and update accordingly on your social media then there is no limit to success. Once you get in touch with the right client all you need to do is to understand how to sell it. It is almost like cracking the deal before getting to the customer. All you need to understand is whether the customer is engaged in your product or not. All you need to do is to hire a social media marketing expert and see how things turn out for you.
Author – BIO :
Robert Williams is an Digital Marketing Manager at SEO Company Experts. He is passionate about his job and always love to share content on SEO Content Marketing, PPC Services, Digital Marketing, Branding & Online Marketing for All kind of Industry.