How has digital marketing evolved over the last decade?
A lot has changed over the last decade in reference to marketing though it may seem like it was only yesterday when businesses used to promote through pamphlets, and in other not-so-digital ways.
Digital marketing is a form of promotion of services and products through the medium of technology and electronics. Digital marketing involves the use of numerous methods and channels to allow companies to monitor campaigns and the conversion rate.
Moreover, the evolution of technology has introduced us to many things such as the internet, SEO, Facebook and much more. Not only the ways but also the tools for marketing has changed drastically. One of the most common yet significant change in marketing is its association with technology and the internet. Today, nearly 63% of businesses are using the power of the internet to promote their products and services.
There are basically 7 major ways in which marketing has evolved over the last decade.
The era of a mobile phone, smartphone and portable devices opened gates for many businesses to become innovative in their approach of marketing. The ever-increasing popularity of smartphones encourage organizations to serve ads on different devices, to make online business and mobile transactions convenient and smooth, and to provide new services and products. Also, the evolution of mobile devices has given birth to app and gaming development. These apps and games have cropped up ingenious revenue generation.
2. The Introduction of Research Department
Today, you can't just use simple marketing techniques and strategies and expect to keep up. You actually need to understand how it works and how you can become a curator of the forefront marketing. Do you know how to use social media to promote your services and products? Do you know about platforms such as Instagram, Pinterest, Tumblr and Reddit? In order to understand the ins and outs of online marketing, you probably need a research team that can help you get familiar with the working of different social media platforms and how to go about it.
3. A drastic change in marketing tools
Digital marketing has introduced various amazing tools for promoting products and services. A video is one such example of a great marketing tool. If you still haven't started using it to reach out to your visitors, you are probably lagging behind. If you are using an approach of text, you are still sticking with the traditional marketing where you have to paste a stamp on letters. You have a wide variety of options to spread the word about your business, products and services. Use the power of videos, infographics and images along with text and make the most of your digital marketing.
4. Greater Emphasis on Social media
According to a recent research, nearly 93% of web users use different social media networks to connect to other people and refer to business pages on social media before purchasing. It has become more than important to promote businesses on social media networks. Facebook, being the most popular social media platform, receives more traffic than Google. Social media networks have completely replaced the traditional approach of marketing. It's an easier way of reaching a wider market without putting a lot of efforts, time and money.
5. People have changed
Not only there has been a drastic evolution in digital marketing but also the type of customers businesses deal with. Today, a customer does not want to wait for days to get a response from a company regarding their issues. They want answers instantly on Twitter or Facebook. Otherwise, they will get the attention of many others. Moreover, you cannot expect to win their hearts through your products. You have to use your business to make your customers lives more meaningful.
E-commerce is another popular advancement in the digital marketing. With more and more people gaining access to the internet, the opportunity of setting up an e-commerce platform is great. Even a layman can launch their online stores and start making money. All you need is a small investment in terms of money, efforts and time.
7. Generating revenues through Ads
You probably have heard about companies making money merely from ads. A number of blogs make hundreds and thousands of dollars by referring other popular brands and businesses through ads and banners. Today, blogging has become one of the most popular ways of earning online. Without investing a huge amount of money, you can start making money by displaying ads on your blogging platform.
Digital marketing is constantly evolving and that day isn't far away when you will see every type of business promoting their products and services on social media and blogs instead of TVs and radios.
This guest article was written by Emma Watson, who is an expert front-end & WordPress developer. Currently, she is employed with Wordsuccor Ltd.- a leading WordPress Development Company. Emma had written a remarkable number of articles on WordPress tricks and tips.