Fine tune your Instagram business profile with web design tips from pros
On making a successful promotional strategy for Instagram, many tend to make a mistake by neglecting the most critical element as the bio. A profile you create for yourself will make the first impression of your brand, and this acts as the backbone of your Instagram activities. Moreover, the profile is the only connecting link on Instagram to take your viewers to your website or landing pages. This is the only place where you can include a clickable link on this image sharing social media platform.
You can have a 150-character bio as your Instagram real estate to show to the potential visitors who you are and what you got to offer. You need to make this part as innovative and informative as possible to convince them as to why they should care. Further, in this article, we will discuss a few latest bio ideas on Instagram, shared by the experts.
What to put on your profile?
Before planning for preparing Instagram bio, you have first to understand the primary elements of a good bio, which will make it instantly noticeable and reliable.
What you put in this field comes on the top of the bio as bold text. You can try to put in your brand name here. As this field gives 30 characters to make use of, you can also try to put in a name variation too. You can even think of a keyword of a tag which can clarify what your brand represents, industry, or your core value.
Name field plays vital on Instagram search results, so you can try and include a strategic keyword also here to help the potential users reach to you. However, keyword-stuffing is something you should restrain from, which will ultimately take people away.
Username is one’s identity, which also forms a part of your page URL. So, you should choose a username very carefully. It is ideal to maintain a consistent username across all your social networks, which makes it easier for the users to find you.
What to put in the bio?
- Website URL
You can buy Instagram followers and likes, but bio is the only place where you can place clickable links. However, you can change this URL as often as possible. So, this privilege needed to be used efficiently to take your visitors to the various product or landing pages on your website based on the nature of your latest posting. Say, for example, if you are announcing a special seasonal offer for your product, then it is ideal to take the users to the offer page directly than landing on the home page. If your page has a larger URL, then try using any URL shortener. It is also ideal to embed a tracking code also to see how many visitors you got on Instagram.
- Bio content
Bio needs to explain who you are clearly. Use the best terms to adequately convey your brand identity, personality, message to the target audience. However, the allowance of 150 characters needed to be kept in mind and you have to refine your bio several times to incorporate all the objectives into this limitation, but to publish the best.
- Use emojis
Emojis are now largely used to express emotions by replacing words, which are too cute and attractive too while conveying the message. You can also make use of these cute little icons for brand communication, especially on Instagram bio. You can choose the most appropriate emojis from the toolbox to create a real sense of your brand personality.
Interesting bio ideas for Instagram
- Using ghost emoji’s
You can try out ghost emojis to note the physical home-base of your brand or the emos for your email or phone etc. Always choose only the best emotion to represent each item you want to include in the bio.
- Use appropriate spacing
Even though the character count is limited, you need to be careful about the spacing and line breaks, which will help to break your bio into small bits of information to be easily followed and understood by the viewers. With this approach, you can also highlight essential brand messages.
However, the spacing and line breaks you put into the bio may not always work the same way in mobile views when compared to the web. Remember Instagram is a mobile app, which people used to access through mobile browsers, so you need to ensure the perfection of the mobile view too.
While thinking of creating an Instagram bio, you need to keep in mind your conversion goals on Instagram. If you are trying to showcase the most compelling products on Instagram, then you might want the visitors to land directly on the selling page. However, in many cases, you may want the followers to like your pages and follow you. So, a bio should be able to initiate an action in the viewers, which in turn will be shifted to a possible business.