Drupal SEO Tips – How to Optimize Your Site for Higher Ranking and Better Performance?

You look at a beautiful website, and its features attract you so much that you would like to have the same kind of site for your business. It is easy to replicate the website if it uses Drupal CMS because you could get a similar website done in no time. The process becomes super fast because you can compile the features of the target website incorporate it into your site design. You need not spend sleepless nights and days to conceptualize and visualize what kind of website would be most befitting for you. It is like seeing something on the shop window and then just buying it. Drupal makes it super easy to access any coveted website design and use it for your website.

Today you would find 11, 80,000 Drupal websites on the internet that bears testimony to its popularity. By using Drupal, you enjoy the support of one million community members who are continually contributing to refinement and improvement of the open source platform. If you have an idea in mind, you can transform it by identifying a similar Drupal website and then it is just something like copy and paste with some changes specific to your needs.

More than a CMS

Like any other CMS, Drupal allows users to modify, edit, distribute and share content with adequate flexibility and versatility, but there is more to it than what catches the eye. Drupal is more than a content management system – it is a web development framework that includes Software as a Service (SaaS) that businesses of all sizes find useful for online marketing. Drupal is scalable and supports SEO like any other CMS.  Being the biggest open source platform in the world, Drupal assures you of the benefits arising from the contributions of the community that works tirelessly for bettering the CMS.

When creating Drupal websites, you might not have SEO in mind, but the affordable SEO company you entrust with the task would advise making provisions for it by building an optimized framework so that the website becomes SEO-friendly and drives traffic that marks the beginning of SEO. After creating the SEO ready website, take measures in SEO optimization to improve the search rankings of the site. Read on to know what these measures are.

Create unique titles

The page titles are like ID cards that help quick identification of the pages to give some idea about its contents to users as well as search engines. The titles should be meaningful but unique, and you must ensure there is no duplication. Duplication can result in attracting Google penalty and lowering of ranks. Even if you have multiple pages with almost similar content, the titles have to be distinctive and different from one another. Attractive page titles attract new customers and encourage sharing.  To increase the effectiveness of titles, place keywords in it so that it draws quick attention and invites more clicks. Good titles facilitate better navigation and boost SEO.

Configure sitemaps properly

For effective implementation of SEO, XML sitemaps play a critical role. By using the XML Sitemap module, you can create the XML sitemap that is friendly to the search bots and facilitates its crawling for categorizing the website. Although you must configure the sitemap early, you can make subsequent changes to enhance its effects. Also, ensure proper configuration of the Google News Sitemap because the two sitemaps work in tandem to facilitate crawling and indexing by search engines. However, you do not require sitemaps if your site has AMPs that you can create on any Drupal website.

Configure and enable redirect module

Modules give more power to Drupal and make it more efficient by enhancing its features and functions. Since you want to avoid users being misguided when trying to reach the website, you have to be cautious about broken links that can misguide users away. The Redirect module takes care of this problem. By using the technique of case-insensitive matching, the module identifies broken links with redirects and keeps track how often users stumble on it. Redirect links have good use in distinguishing broken links, build promotional links and even identifying typographical errors that users make when accessing the website. Since Drupal 8 has the feature incorporated in it, you need not configure it.

Install Global Redirect module

The Global Redirect module comes handy for keeping a close check on the links. It tests all links whether it has a trailing slash or not and ensures that links are inert to case sensitivity. It helps to avoid the dreaded 404 page from displaying because as soon as it detects a broken link, it returns users to the home page. It helps to prevent any adverse effect on search rankings.

Create descriptive Meta tags

The best practices of SEO are the same for any CMS, and meta tags are as crucial in Drupal too. Create SEO optimized meta tags by installing the meta tag module, which has a user-friendly interface and helps to update Meta tags conveniently. With the help of the module, you can not only create winning descriptions but also place keywords in it. You can control the way your site appears on the social media platform when someone shares it because the Meta tag module supports your initiative.

Control your site’s appearance on the social media platforms

The beauty of Drupal is that it empowers you to control the presentation of your website during social media sharing. It is critical to ensure that the site correctly presents itself during sharing so that its attraction does not diminish on Facebook. You can test how the pages come through on Twitter by tweeting a few pages to see how the Twitter Cards appear. By using the Card Validator, you can keep away the site from viewing until you have set it uprightly for the audience.

With the right guidance and the right modules, Drupal is as good for SEO as you can make out of it.

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