Blogging gives you and your business a lot of benefits. Actually, blogging is very easy but good & on the topic, blogging is very serious. However, tasteless & ordinary blog posts won’t cut it. These are lethargic and ineffective.
So what is effective? Blogs which are informative, well-written, that is with approach and readers or clients’ engagement in mind.
Blogging helps to:
- Attract online traffic.
- Encourage and convert clients.
- Keep existing customers engaged.
- Set you apart from other competitors.
- Raise the demand of your products or services.
- Better yet, blogging is pretty simple and blog posts can continue to provide these advantages long after available online.
Here are few practical ways a blog can support your businesses and boost the trustworthiness in your clients.
Attract the Traffic to Your Site
A blog gives the reader a motive to visit your website regularly, especially if you post regularly and write quality content that’s humorous, valuable or both. Both B2C and B2B businesses experience benefits – more traffic and lead – when you blog regularly, compared to companies that blog rarely or not at all.
Observably, more traffic on your site can only mean more possibilities for reservations/bookings and more prospective buyers. More website traffic is worthy of every type and size of business, as long as those visitors are ready to give you a good business. Be sure to write content that addresses to your target audience’s pain points, and take care the heading accurately describe the content to follow.
Attract New Customers
If you are giving this excuses “I don’t have time for blogging”, then you should change your mind, or hire a blogger for your website.
Generally, think how you do research online before purchasing a gadget, tablets or home. You possibly use search engines to type your queries or product name or type whether big or small. Finding educational, appealing blog content on your typed queries can help control your opinion and finally play a reason in where you buy from.
Whereas making a strategy for your blog may take some time from your busy day but it’s going to pay more comparatively. An explanatory blog allows your confused clients to reach a solution on their own time and contact you when they’re ready to buy your services & products. Here are a few examples:
- A small clothing boutique could write a blog weekly or monthly on the topic like style predictions and outfit tips, recent trends and grooming etc.
- A real estate developers or real estate consultants could write about home improvement tips, market conditions, and about the residential & commercial developments which they are working.
- A tax consultant’s business could benefit from the predictable and considerable upturn in tax-related searches at certain times during the year and provide keyword-optimized tax advice (see the Google Trends screenshot below for the phrase “tax help”).
Write the blog with SEO best practices in consideration from the beginning and be meticulous about the campaign. This will make sure that your write-up acts as a day-and-night tool for fostering customers and possibly bringing in leads.
Take care that every blog post encourages the action of some kind or alternative. Depending on your business, you might want people to read another linked piece of content, fill out a form to get a quote or call you to set up a meeting.
Industry Example: REAL ESTATES
A big part of people who are looking for a residential property or commercial properties uses the search engines to find available options. According to the real estate experts, “if you have your own real estate consultant or broking business, there’s no doubt that potential buyers are looking for their dream property online and many of them are well-informed to go ahead as soon as they find what they’re in search of. A write-up with informative posts containing advice and topics related to any neighborhood can attract buyers to your website at exactly the right moment and up the chances that they’ll buy a property from you.
Make Your Website into a Destination
One approach for corporate blogging is to make a site that visitors want to read at their leisure. Even though some business blogs are going to be need-based (consider legal, financial, or tax-related blogs), many businesses can write want-based blogs that readers will be interested in reading in their spare time.
While need-based write-ups concentrate on providing answers and directly connecting peoples with answers you can offer, want-based write-ups may concentrate more on inspiring demand for something your readers didn’t know they required at first (think apparels, food, and lifestyle products).
Now the strategy is that create want based write-ups to make your blog interesting and attract different varieties of readers and smartly promote your products. For example, you can write about “how to boost your lifestyle or luxury home” and promote DLF The Crest residential project as a reference.
Show and Tell What You Can Do for Your Clients
Your write-up can also act as an energetic and attractive portfolio. For the group where proof of past success is the whole thing, it’s necessary to have an easy way to show prospective clients what kinds of results they can suppose. Some best examples of these types of businesses might be:
- Real Estate Consultants
- Personality Developments
- Graphic designers
A good blog with attractive & appropriate pictures of your work, you can straightforwardly create a portfolio to direct prospective clients to.
While it may take extra time & effort to update your complete site, depending on how it was created, blogs on CMS such as WordPress are usually easy to update & maintain, even if you don’t have loads of practical knowledge.
Believe me, a blog publishing on WordPress is very easy like your Facebook Post. You just have to write, choose font & colors, insert pictures and many others if you want.
Once you’ve started classification your business on your blog, you have a simple link to send to people who want to get an idea of the class and effectiveness of your services.
- Give Your Business Results Long After the Initial Post
Even after a long time a blog post goes live, it can continue to generate business and make new clients and help your company to sales.
Many reputed companies who depend on SEO for online business accepted that more than three-quarters of their blog views are from the old posts. Even better, those old posts attract big part of their current leads. Even though it’s very important to create new posts, older posts can continue appropriate to your readers for a long time.
Excellent old blog posts not only do that, old blog has increased authority/ranking over time and is attracting a huge of organic traffic can be easily updated to serve current campaigns/goals. Sometimes all it takes are a few small tweaks for the blog to retain its helpfulness and acquire qualified leads.
Obviously, blogging is helpful no matter where your clients are in the buying process.
Try following one or more of the examples here for your own commerce. But don’t forget to track and measure your outcomes.
Good blogging will help you start appealing and nurturing leads, then seizing and winning new clients.