Best 15 WooCommerce Plugins for Your Online Store

Are you looking for the best WooCommerce plugins for your store? If so, you’re in the right place! 

Creating an online store with WooCommerce is an exciting venture, especially since plenty of plugins are available to refine your store’s operations. However, not all plugins are created equal, and therefore, you need to choose those that are easy to use, scalable, feature-rich, and frequently updated. 

In this guide, we will be looking into 15 of the best WooCommerce plugins for your store. Without further ado, let’s get started!

15 WooCommerce Plugins for Your Online Store

I. WooCommerce Plugins for Marketing and Sales

1. Smart Coupons for Woocommerce

Coupon promotions benefit store owners by attracting new customers, increasing foot traffic, and encouraging repeat purchases. While WooCommerce, by default, offers coupon features, they are limited to only percentage or fixed cart discounts. The Smart Coupons for WooCommerce expands these functionalities and provides store owners with advanced features like configuring different types of Buy One Get One (BOGO) deals, setting coupon usage restrictions, and even implementing coupon banners. 

The comprehensive plugin simplifies coupon management and gives customers a smooth checkout process by automatically applying applicable coupons.

Why should you choose this WooCommerce coupon plugin?

• Helps create multiple coupons and discounts to attract and retain customers.
• Set up buy one get one (BOGO) deals to drive sales.
• Configure advanced coupon conditions for targeted promotions and increased conversions.
• Enables auto-application of coupons.
• Issues store credits, giveaways, and gift cards to boost customer loyalty.
• Offers exclusive coupons based on purchase history to reward repeat customers.
• Utilizes cart abandonment coupons to recover lost sales.
• Displays count-down banners to create urgency and drive quick purchases.
• Provides sign-up coupons to new customers to encourage their initial purchase.

Pricing: $89-$249 per year.

2. Email Subscribers by Icegram

Email marketing is a crucial strategy for eCommerce businesses to cultivate long-term customer relationships. This plugin offers a powerful yet user-friendly solution for WooCommerce store owners to utilize this marketing strategy. With this tool, you can grow your email lists, segment contacts, and automate notifications easily. In addition to this, it allows you to send newsletters, broadcasts, and set up autoresponders.   

Why should you choose this email marketing plugin?

• Capture leads with customizable subscription forms and lead magnets.
• Automate emails like blog post notifications, welcome emails, and drip campaigns.
• Recover lost sales with cart recovery emails along with coupons.
• Enables rule-based segmentation for better targeting and improved conversion rates.
• Create newsletters and emails with drag-and-drop blocks.
• Track and monitor KPIs to make informed and data-driven marketing decisions.
• Integrates with popular themes and plugins

Pricing: $129-$229 per year.

3. AIOSEO

Gaining search engine visibility remains critical for the success of online stores. Optimizing your WooCommerce store for maximum organic traffic is essential to survive today. 

The all-in-one ‘AIOSEO’ plugin is designed to equip businesses with the necessary tools to improve search engine rankings. It empowers store owners to manage SEO settings, implement schema markup, generate XML sitemaps, and integrate with Google Search Console, among other things. 

Why should you choose this SEO plugin?

• Automatically create SEO-friendly meta tags.
• Improves CTRs with advanced schema markups like FAQs and product schemas.
• Optimize content for unlimited keywords with detailed analysis to improve rankings.
• Refine on-page SEO by automating internal linking.
• Boost local SEO with business schema, Google Maps integration, and more.
• Keep track of SEO changes and revert to previous versions if needed.
• Identify and optimize underperforming content to regain SEO rankings.
• Detects and redirects 404 errors.
• Add custom author schema to improve Google’s EEAT score.

Pricing: $49-$224 per year.

4. WooCommerce Gift Cards

Providing gifting options not only elevates the customer experience and encourages loyalty but also increases cart value, as customers often shop beyond the gift card amount. 

With the WebToffee’s Woocommerce Gift Cards plugin, you can effortlessly create and sell an unlimited number of gift cards right from your WooCommerce store. Customers can purchase, redeem, and share these customizable gift cards as they wish.

Moreover, in its latest update, the plugin allows store owners to apply gift cards and store credits after tax and shipping charges are calculated. This ensures that customers can maximize their gift card usage towards their total cost. This often results in minimal or zero balance at checkout, leaving customers with a positive post-purchase experience.

Why should you choose this gift card plugin?

• Create an unlimited number of gift cards to boost sales and customer engagement.
• Email gift cards to customers enclosed with personalized messages.
• Provides a physical gifting option for tangible gifting.
• Issue instant refunds as store credits to reduce refund delays and money loss from returns.
• Customers can choose from predefined gift card values or a custom range.
• Manage user credit balances right from the dashboard.
• Configure usage restrictions on gift cards. 
• Apply gift cards and store credits on tax, shipping, and other charges. 
• Offer 20+ customizable gift card templates 

Pricing: $99-$399 per year.

5. Hustle

If you are looking to build a mailing list and convert site traffic, Hustle is the tool for you. The plugin makes lead generation pretty straightforward with opt-in forms, targeted marketing popups, and predefined templates. These templates cover various use cases, such as Black Friday promotions, giveaways, and newsletter signups.  

The plugin further lets you customize colors, animations, layouts, and display conditions to make your marketing modules stand out. 

Why should you choose this email marketing plugin?

• Predefined templates for different campaigns help in quick popup creation.
• Customize colors, animations, layouts, and more.
• Detailed customization options and custom CSS to create unique and attractive marketing modules.
• Use specific conditions to target visitors based on pages, devices, location, etc., to optimize engagement.
• Implement behavior triggers like time on page, scroll, and exit-intent to engage visitors at the right moment.
• Schedule campaigns to display at optimal times.
• Set up manual or automated email follow-ups.
• Track and analyze the performance of each individual module. 

Pricing: $3-$20 per month.

II. WooCommerce Plugins to Increase Average Order Value

6.  WooCommerce Product Recommendations

Customer engagement significantly impacts the revenue of a store. To increase your average order value, you need to ensure your customers stay in your store for long, exploring what it has to offer. One way to achieve this is by providing relevant product recommendations and guiding customers toward additional items they may be interested in. This is where the WooCommerce Product Recommendation plugin steps in.

The tool offers a range of recommendation types, such as upsells, cross-sells, and top-rated products. By placing these product suggestions throughout the customer journey, from product pages to checkout, you can enrich the customer’s browsing experience. 

This approach encourages higher engagement and also simplifies the decision-making process which leads to increased revenue per transaction.

Why should you choose this recommendation plugin?

• Tailor product recommendations based on specific criteria, thereby optimizing relevance.
• Place recommendations in grid or slider format across the shop, category, cart, and other pages to maximize visibility and impact.
• Deliver personalized recommendations to loyal visitors.
• Includes predefined recommendation campaigns, including ‘Related Products’, ‘Recently Viewed’, or ‘Bestsellers’ for quick setup.
• Craft custom product suggestions targeting niche customer segments. 
• Optimize product display with multiple sorting options like popularity, rating, etc.
• You can hide out-of-stock items from being displayed in recommendations.

Pricing: $89-$199 per year.

7. Frequently Bought Together

Guiding your customers towards complementary products they’re likely to buy together, is what the Frequently Bought Together plugin excels at. 

The plugin leverages data from past purchases to suggest relevant product combinations to customers. Showcasing what other customers frequently purchase alongside a chosen item helps in faster purchase decisions. This smart recommendation engine operates autonomously, increasing your sales, revenue, and average order value.

Why should you choose this FBT plugin?

• Suggests complementary products to increase average order value
• Provides upsells, cross-sells, and related product recommendations.
• Allows store owners to choose specific products to promote as bundles.
• Offers exclusive discounts on recommended product bundles to incentivize purchases.
• Flexible options for widget layouts to match store design.
• Hides out-of-stock products 

Pricing: $59-$199 per year.

8. One Click Upsell for WooCommerce

Another alternative plugin for implementing post-purchase upsell and cross-sell offers is the One Click Upsell for WooCommerce. It integrates with popular themes like Divi and Elementor and assists you in creating sophisticated upsell funnels without the associated complexities.

This plugin is ideal for businesses seeking to maximize average order value and encourage repeat purchases. Its intuitive interface and predefined templates ensure quick setup and efficient management of upsell strategies.

Why should you choose this Upsell plugin?

• Add additional product offers (Order Bump Offers) directly within the existing funnel. 
• Re-engage customers with exit-intent popups.
• Tailor post-purchase upselling with unlimited funnels.
• Set shipping costs for COD upsells.
• Access detailed funnel reports for informed decision-making and further optimization.
• Create store-wide ‘Global one-click funnels’ that trigger independently.
• Automates product switches with ‘Smart Offer Upgrade.’
• Use ‘Sandbox mode’ for safe testing and customization.

Pricing:$59–$289 per year.

III. WooCommerce Plugins for Shipping

9. Advanced Shipment Tracking for WooCommerce

A well-organized fulfillment process can help reduce customer inquiries and ensure a better customer experience. With the Advanced Shipment Tracking for WooCommerce plugin, you can manage all shipping information within the WooCommerce order page. 

Your customers can access the tracking details right from customizable widgets embedded in order status emails or on the ‘My Account’ pages. By facilitating clear communication and order tracking, AST assists businesses in optimizing their fulfillment workflows.

Why should you choose the AST plugin?

• Labels WooCommerce order status to ‘Shipped’ for fulfilled orders and ‘Partially Shipped’ for orders containing multiple items that are only partially shipped.
• Share customizable tracking widgets in emails. 
• Add multiple tracking numbers per order for complex shipments.
• Access 300+ shipping providers with predefined tracking links
• Use Shipment Tracking API to integrate third-party tracking services 
• Import tracking data from CSV files to bulk process orders

Pricing: $129-$699 per year.

10. WooCommerce Shipping Labels, Dispatch Labels and Delivery Notes

How efficiently you manage your shipping logistics can have a great impact on your store’s operations. For this, you need a handy plugin to simplify the WooCommerce order processing. With the WooCommerce shipping labels plugin from WebToffee, you can automatically generate custom shipping labels, dispatch labels, and delivery notes from your WooCommerce platform. 

Custom settings ensure that each label and note aligns with your brand’s image and operational requirements. Automating these tasks lets you focus on other important aspects like,improving customer experience.

Why should you choose this shipping label plugin?

• Facilitates organized shipping order processing.
• Create detailed dispatch labels with comprehensive order information
• Customize and generate delivery notes for clear communication of order details
• Choose from multiple templates to match your brand identity.
• Modify document templates to fit specific business needs.
• Access and print order documents directly from the WooCommerce admin panel.
• Customers can print documents right from the order status emails.

Pricing: $59-$199 per year.

IV. Best WooCommerce Payment Plugins

11. WooCommerce Stripe Payment Gateway

A flawless checkout process with secure payment options helps retain customers and maximize conversions. The WooCommerce Stripe Payment Gateway Plugin facilitates exactly that. With this plugin, businesses can accept a variety of payment options on their website.

Moreover, it follows Strong Customer Authentication (SCA) rules and employs ‘3D Secure’ for card payments. This makes sure you don’t lose out on your European customers.

Why should you choose this Stripe plugin?

• Accepts credit cards, debit cards, and various payment methods like Apple Pay, Google Pay, etc.
• Compliant with SCA and 3D Secure for European customers
• Compatible with subscription plugins for automatic recurring payments
• Provides a Stripe dashboard within WordPress for centralized transaction monitoring and tracking.
• Logs all Stripe transactions for auditing purposes.
• Offers a switch between live and test modes.
• Enables Stripe Checkout on WooCommerce stores.

Pricing: $59-$189 per year.

12. PayPal Express Checkout Payment Gateway for WooCommerce

Integrating a reliable payment gateway can improve transaction efficiency and security, which provides a smoother and faster checkout process for your WooCommerce store.

By enabling your customers to use major credit cards, debit cards, or PayPal itself, the ‘PayPal Express Checkout Payment Gateway for WooCommerce‘ plugin not only aids in swift transactions but also leverages industry-standard encryption protocols like SSL and TLS to safeguard payment data during transmission. 

With additional security features such as two-factor authentication and advanced fraud detection tools, you can further fortify your WooCommerce payments against potential risks.

Why should you choose this PayPal plugin?

• Allows customers to pay directly from the product page to enable faster payments.
• Protects transactions with PayPal’s encryption and multi-factor authentication.
• Accepts payments via debit/credit cards and PayPal.
• Approves payments at purchase and captures funds on delivery.
• Easily process full or partial refunds.
• Enables smart payment methods like Venmo, Sofort, or SEPA.
• Allows credit card payments for users without PayPal accounts

Pricing: $59-$189 per year.

V. WooCommerce Plugins for Data Migration

13. Product Feed for Woocommerce

Expanding your reach beyond your WooCommerce store is crucial for maximizing visibility and sales opportunities. The Product feed for Woocommerce plugin connects your store seamlessly with major sales channels such as Google Merchant Center, Facebook, Instagram, TikTok, Pinterest, and more, helping increase your product exposure.

The plugin generates and optimizes WooCommerce product feeds in multiple formats like XML, CSV, XLSX, and TXT. Furthermore, you can synchronize your product catalogs with Facebook Shops.

Why should you choose this product feed plugin?

• Generate optimized product feeds for major sales channels like Google, Facebook, Instagram, and more.
• Support multilingual product feeds to reach diverse global markets.
• Sync WooCommerce products catalog with Meta Business Suite.
• View detailed feed refresh status and manage all product feeds from within WooCommerce.
• Tailor product feeds with advanced filters and conditions, allowing precise inclusion/exclusion of products or categories.
• Schedule automatic updates using Server cron to maintain feed accuracy.
• Map out WooCommerce product attributes and categories with those of different sales channels to ensure products are listed correctly.

Pricing:$89-$399 per year.

14. Product Feed Manager

Efficient product feed management is key to making sure your products reach the right audience across all platforms. Optimized product feeds integrate with popular marketplaces like Google Shops and Facebook Shops, thereby improving brand visibility.

The Product Feed Manager for WooCommerce offers diverse features, such as custom field management, advanced category mapping, and support for variable products. These features not only help maintain the flow of the feed generation process but also guarantee that your product data meets the platforms’ requirements.

Why should you choose the Product Feed Manager plugin?

• Generate accurate WooCommerce product feeds quickly
• Modify using advanced filtering options for targeted feeds.
• Schedule feed updates to sync automatically with store changes.
• Integrate with Google Shopping and other platforms using category mapping.
• Create XML, CSV, TEXT, TSV, or RSS feeds tailored to specific requirements.
• Access ready-made feed templates for 180+ popular marketplaces

Pricing: $659-$1679 per year.

15. Import Export Suite for WooCommerce

Having a reliable import and export solution can be invaluable, be it to consolidate data from multiple stores or for a smoother migration during upgrades.

With the comprehensive Import Export Suite plugin, importing and exporting essential elements, including products, categories, tags, reviews, and user data, becomes easy. The plugin facilitates straightforward migration of your store data in various file formats such as CSV, XML, TSV, and Excel. It is also compatible with all product types within WooCommerce, from simple items to subscriptions and custom products.

Why should you choose the Import Export Suite plugin?

• Migrate WooCommerce products, orders, customers, coupons, subscriptions, and reviews between sites.
• Choose from quick or advanced import and export methods to manage large-scale data.
• Import or export diverse product types, including simple, variable, and subscription.
• Utilize advanced filters and export settings to include or exclude specific products, categories, etc., to ensure accuracy.
• Make bulk edits or updates to existing store data during import processes.
• Automate import and export tasks using FTP/SFTP profiles.
• Import or export images, categories, tags, and custom metadata associated with the imported data. 
• Supports multiple file formats for data exchange.

Pricing: $129-$299 per year.

Conclusion

That’s it, folks!

Each tool highlighted in this guide offers essential features, from marketing and sales to data migration and payment gateway. These plugins not only extend your site’s functionalities but also contribute to long-term growth and success.

We hope this guide has provided valuable insights into selecting the best plugins for your WooCommerce store. If you found this information helpful, please comment below. Stay tuned for updates on this space.