In the quest for creating a successful brand identity, one should not merely put all of his attention on creating just a logo design. However, a logo does play an important role in uplifting a brand’s identity but it is not the only factor; marketing and product quality does play a role too.
Apart from this when it comes to a logo choosing the right logotype for color is followed by making it look appropriate on the entire brand’s outlook. Its color should go well with the graphics design, and layouts of business assets over which the logo is to be printed.
The core purpose of a brand identity is to create something, which is memorable and unique at the same time it should look eye-pleasing, and appropriate as well.
Furthermore, to guide designers create an immaculate piece of a logo, I have listed down some key features that can assist them in sketching out an impactful and professional brand identity. The 5 most important aspects are listed below:
Appealing Logo Design
Logo though being the tiniest part of your branding exhibits tons of importance. To create a piece that could play a role of a successful branding asset you need to focus on its design elements.
The graphic representation of a logo and the right selection of color is extremely important.
You need to take the designing task step by step. First focus on sketching out a bold story in your design then pay some little attention to the selection of font; one which could uplift the professional flare. After this, focus on the graphics of your logo. Use patterns, edges, and touches that can soften its look and enhance its overall outlook. Like the logo of Coca-Cola, it has a smooth front with a perfect color to display expertness and professionalism. The entire look of your logo should instantly explain the right meaning of your company. It should tell the reader what purpose you serve and what quality you offer.
Use of Variation
Variation of a logo can stir some excitement in your promotional campaign. Variation, like cropping the image of your logo or replacing the company’s name with a picture, are some variations, which you can try. By replacing, the brand’s name with the picture will force viewers to ponder over the logo in curiosity of knowing more about the brand. Mostly grey-scale logo variation is the perfect one to go with; it can help you get a subtle version of creating your brand’s identity.
Colors play a great role in bringing a cohesive image in the brand’s identity. Therefore, when focusing on branding you need to stick to one color scheme or selected color combinations throughout your promotions. Same color with the same medium is imperative to choose. For example, your logo has a specific shade of blue then every business asset should have that same color shade. Your every material should match with each other. What happens is, when any material related to your company comes in front of your target audience their mind instantly pops up your brand’s image.
Maintain a Consistency in Your Graphics
Like the color schemes, a consistent graphic style matters the most. Even a single line has its importance in this regard. From curves to edges and patterns to styles, everything from your graphics should be in uniformity and consistency. The printing assets and digital outlook should be the same in terms of their designs.
Moreover, your selection of the right graphic design plays a significant role. Remember, not to make intricate patterns just to throw a bold image. Often we complicate designs to such extent that it strikes a huge blow to our professionalism.
The key to achieving memorability is to plaster your company’s name at every spot which targets the audiences or which has the most likeness to garb a visitors’ attention. If your website already has this element then you are off to a perfect start.
After working on your site, you should focus on introducing exciting advertising ways. Think out of the box and bring an innovative idea. Carefully understand the buyer’s persona of your audiences and look for ways to engage them. The online advertisements or promotional campaigns should have the logo adjusted over the right post and should convey the most impactful message of your firm. Similarly, the ads should also have the same graphics, color schemes and feel that highlights your brand’s identity.
These five basic elements will lift your branding campaign and will help you surpass your competitors. It’s better to consult the experts to create and design every aspect in order to remove every flaw. Simply put all your ducks in a row by hiring a professional logo design company or a skilled graphic designer and witness the wonders.