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Experiential Marketing is Opening New Doors for the New Brands with Immersive Advertising

Every day, new brands are coming up trying to make their presence felt in the market. The competition is becoming stiffer with each new presence. Many of the new businesses compete for the same customer base. As a result, marketers have to think outside the box to secure their target market and outdo their competition, […]

Growing Your Fashion Blog Using Instagram Account — Some Actionable Tips to Succeed!

Growing Your Fashion Blog Using Instagram Account — Some Actionable Tips to Succeed!

Social media is the most effective digital marketing platform for all sorts of businesses, and when it comes to the dominant industries like fashion and beauty, it becomes more critical.  Facebook surely has a market share as a personal mode of communication, but when it comes to images and visual expressions, Instagram has its own […]

Should You Invest in Instagram Advertising for Your Business? Some Key Benefits to Consider!

Should You Invest in Instagram Advertising for Your Business? Some Key Benefits to Consider!

Gone are the days when business owners used referral marketing strategies for the development of their business. This word-of-mouth strategy was ideal for small-scale business where the customers spread the word and attracted other customers to the business. Today, the online market has taken over and with the aid of digital and social media marketing […]