When it comes to getting more app downloads, optimizing your landing page is the key that helps users decide whether to download or abandon your app. The decision to download the app is solely based on your page design and how easy it is to use. Making some important tweaks in your landing page design can do wonders and help you capture leads and significantly increase the number of mobile app downloads.
Here are a few simple and easy landing page design techniques that will help you get more downloads in 2019.
Clearly Define the USP:
It is important to clearly define the unique value proposition of your app to convince the users to download your app. You can use bullets or a concise description of a product or service that makes you stand out from the crowd. Listing the benefits of your app and how it solves the pain points of users will help you convince them to download the app.
Add a Video:
There is no denying the fact that video is the most powerful and convincing element of your landing page that grabs the attention of more and more users. According to recent stats, a video can increase landing page conversions by 86%. You can make the most of videos by simply illustrating the unique value proposition of your app. Using a video can give you an opportunity to show your product in action; something that text and images fail at. Seeing your product or service in 360 degrees will surely encourage viewers to click and download the app.
If truth be told, videos are the most effective way to evoke emotions and market your product or service in a subtle way. If you want to create a positive image of your brand and want people to download your app, contact a professional digital marketing agency to create an explainer video for your mobile app. To make it more effective, you can add a persuasive call-to-action button at the end of your video.
Use Eye-Catching Images:
Photos can play a crucial role in making your landing pages effective and capturing the attention of your potential customers. Using visually-alluring images can convey additional information to your visitors and help them understand the real purpose behind your app. Make sure to use high-quality, eye-catching images that will allure people to convert and download your app.
Strategically Use CTAs:
If you don’t persuade people to click and download your app, what’s the point of investing your energy and efforts in mobile app development and marketing? Landing page optimization entails persuading people to take the desired action. CTAs are an extremely important element of your app landing page design that can encourage people to take the desired action. Incorporating a CTA button strategically at different places of your landing page acts as a constant reminder to download the app. Make sure to design the CTA button to draw the eyes of the readers. Incorporating animation your CTA buttons will make it more appealing and visible.
Focus on Content:
Landing page content should be concise, to-the-point and explain the main benefits your app or service offers. Though the type of content will depend on the type of service or product you are offering, make sure it highlights your unique value proposition. Keep in mind that you only have a few seconds to grab the attention of users and convince them that your offer is worth downloading. Providing an irrelevant, lengthy copy can overwhelm visitors and make them leave your page immediately. Using simple, easy-to-understand language that describes users what exactly how your app can solve their problems is the key.
You can use headings and subheadings to showcase what you are offering and describe the actual benefits of your app. You can use your headings and subheadings in a way that helps users understand what your app does and persuade them to click the call-to-action button right away.
Keep Your Lead Generating Form Short:
When it comes to optimizing your landing pages, make sure to create a signup form that is short and requests only essential information. Adding too many fields in the form will simply stop visitors from filling the form which eventually affects your conversion rate. So, keep it short and simple so that visitors can find it easy to provide the required details.
Minimal and Attractive Design Approach:
A landing page design that can give you more app downloads has to be attractive and minimalistic, providing the information more effectively. Use a simple and clean design with a lot of white spaces that encourage people to stay longer on your page and take the desired action. From Micro animations to beautiful imagery, fonts to colors, use every detail in a way that makes it easier for visitors to read and understand what your app is all about.
Include All the Trust Signals:
Creating a trustworthy identity is important to show your prospects that you are a reliable brand that offers high-quality products or services. Displaying user-generated content, customer testimonials and interesting statistics can make your landing page more results-driven. You can also use trust marks or trust badges to give your customers more confidence in your brand and encourage them to click a CTA button or fill the lead form.
Over to You:
All in all, a landing page can provide a unique opportunity to brands to create a customer-focused marketing campaign and provide the main benefits of your product, service or app. make sure your landing page design has a well-structured content, persuasive CTAs, beautiful imagery, an explainer video and every single detail that matters most to conversions and downloads. If you are thinking to create a simple and effective landing page design that convince users to download your app, contact professional web design services in London that will help you create an awesome landing page design that converts.
