Merely having a store, online or otherwise would get you nowhere. The modern-day business is all about smart branding. For, with a brand image, your service/product is more comfortable to identify. Every company on the block focuses on setting itself apart from its peers. The brand name and logo are the fundamental elements of your business’s core identity.
The logo, in particular, can make or break your brand’s popularity. A unique and memorable design sticks with your customer. Coming up with a relevant logo design is easier said than done. It must complement the business, incorporate familiar elements, and yet shine out. Here are some effective logo designing tips to help you out.
Understand your brand
Firstly, you need to understand your line of business. What is your brand selling? Who are your core customers? What is your niche? These are a few fundamental questions you must discuss with your team. The marketing strategies come much later. Design a logo that’s in lieu with your industry. It is a delicate balance between wanting to stay relevant and yet stand out from the crowd.
Market research helps you with the process. It gives you a more in-depth insight into your target demographic. The brand logo design should resonate with the core message of your company. You can also have a short tag line or other gimmicks to send out a stronger signal.
Draw inspiration from peers
No brand is built in isolation. Several factors that affect your marketing decisions. Don’t dive headlong in the designing process. Gauge your peers. Have a look at some of the branding tactics they use. Although, be careful to not outright copy their designs or ideas. Copyrights and patents are a dangerous thing in the commercial space. And the last thing you want is a lawsuit against your business.
Plagiarism checking platforms are useful for marketing student who want to develop original branding strategies. Draw inspiration from your contemporaries. Improvise on their ideas, find your niche, and expand on it. Find the distinct voice that separates you from the crowd.
Get those creative juices flowing.
Don’t be just another brick in the wall. Numerous websites and business ventures enter the market every day. Small-scale business holdings will capitalize on any given opportunity to get an edge over their peers. You must build a unique branding solution to advertise your product/service. Get a team of professionals to figure out a logo that people would remember for a while. Specialization is the need of the hour, and it’s time you join the bandwagon.
Send out a positive message.
This should be hands down the core of your branding strategy. Your marketing must be positive. The brand logo, in itself, should send out an optimistic message. The design should highlight how your business adds value to the shopping experience. I believe that happy customers are the best. Create a logo that is light-hearted, interesting, and intriguing. The colours, fonts, and designs all subconsciously influence the viewer. Try to incorporate vibrant colours, peppy visuals, and quirky taglines is an excellent way to begin.
Be relevant and relatable.
The relevance of the brand design banks on how the kind of reactions it evokes in the viewer. Try to include pop culture references, latest trends, and current events in your branding strategy. The more relatable your brand is, the better it is for your business. Understand your customer base and try to cater to their interest fields. Strive to be relevant, monetary success would follow soon enough.
Optimize your design
Brand promotion has come a long way over the past decade. People see your logo not just on hoardings but also virtual spaces. Also, most people prefer to browse the internet through their smartphones. Ensure that you optimize your brand logo to fit into every screen size and resolution. No matter what the platform, your brand logo must look great everywhere!
Choosing the right colour and font style
The colour and font style captures the fundamental essence and message of your brand. The visuals depend on your audience base. For instance, if your customer base is mostly elite, then minimalistic designs and bold colours would help. Use softer pastel shades if you want to influence to a more youthful audience. And brands catering to children would have a lot of cartoonish, bright designs.
Visibility and coherence
This is kind of an obvious point, but I’ll stress upon it, nonetheless. Avoid keeping your branding strategy complicated. People prefer designs that are simple, innovative, and coherent. Your audience includes customers from all age groups and income ranges. You would want a brand design that appeals to all of them. Hence, visibility, readability and relevance become your biggest priorities. Pick fonts and colours that are easy to understand, access and identify.
Social media presence
Social media is a growing business space where you can tap into an extensive customer base. And the new tools by Facebook and Instagram further encourage business people to explore this space. Ensure that your brand logo and design is consistent across all platforms. Social media optimization makes your services accessible, visible, and fashionable. It also impacts the SEO ranking of your website. And once you arrive at the right design, patent it, ASAP. This prevents other ventures from plagiarising on your effort.
Make it memorable
Last but not least, focus on creating long term impact on the psyche of your customer base. The brand logo and design are something that will stay the same for a considerable time. However, that doesn’t mean you are inflexible to change or improvisations. You need to continually reinvent your branding strategy to stay relevant to the times.
Your brand is your identity. Cracking the right brand logo wins you half the game. Put yourself in the customer’s shoes. What would they expect from your business? What makes you different from your peers? Focus your energies on presenting your business in a creative, concise way.
The bottom line
Having a great brand name adds value to your business. You can completely change the course of your venture with just a few necessary branding decisions. I hope these logo design tips would help.
Mary Jones is the co-founder & editor-in-chief at TopMyGrades, which focuses on Content Marketing Strategy for clients from the Education industry in the US, Canada & UK. Mary has conducted a series of webinars for AssignmentEssayHelp on online tutoring. She has extensive content editing experience and has worked with MSNBC, NewsCred& Scripted. She has also authored blogs on Lifehack.org, Wn.com, Medium.com, Minds.com and many more digital publications.