Crafting a comprehensive SEO strategy is essential to maintain a sound presence in the online community. The central idea of an SEO plan is to enhance organic traffic on your portal. However, the speed at which trends are changing in this field is quite rapid. It’s also one of the primary reasons behind the failure of many virtual entities out there.
This brings us to an important question, how to catch up with the dynamics of this field? And how to ensure that your venture performs well throughout?
Nowadays, a more significant number of businesses are using SEO on their digital forums. Yet, many fail to understand that SEO with improper strategy will never yield desired outcomes. Overlooking the essential aspects of usability and layout will only lead to substantial losses.
Bear in mind that SEO is here to stay. Hence, learning SEO basics is the critical step you must take to maintain and upgrade your online presence. According to a study by BrightEdge, organic search drives 51 percent of all visitors to B2B and B2C websites. It trumps all other non-organic search channels, including paid search (10%) and social (5%).
This makes it apt to state that whether you want to increase traffic on your blog or have more visitors on your business website, you must devise a solid SEO plan. It is the most stable source of online traffic for the last fifteen years.
Without further ado, let’s have a look at elements that must be there in your SEO strategy 2020:
Choose the Right Keywords
This is one SEO trend that never goes outdated. Keywords, necessarily, are the words and phrases that a potential customer might use to search for a product or service online.
Carry out keyword research before you begin to design content. Spot an opportunity keyword. These are the keywords with a high organic click-through-rate. You can estimate the organic CTR with online services like Ahrefs. It tells you the number of searches carried out on that keyword each month. Besides this, you must also pick keywords based on:
- Relevance
- Demand
- Competition
Another strategy to make sure that your keyword stands out is to combine short and long-tail keywords. The short keywords usually have one word, while the latter has three to five word-phrases. Long keywords have the advantage of being unique, and they also have a lower competition.
Go beyond Google
For a long time, Google algorithms have been a focus of all SEO strategies. Experts believe that things will begin to change in 2020. Eli Schwartz, director of growth and SEO for SurveyMonkey, states that we must take other search engines into account.
Similarly, Cindy Krum, who is the CEO of MobileMoxie, states that SEO is all about showing up – no matter where and how people are searching. You must learn how to increase traffic and engagement rates for forums other than the web.
It also asks you to work up your SEO strategy to ensure that you have optimized for a thorough search experience. Create the most engaging and efficient intersection of the users’ needs. Let them find you whether they search in the app market or on a web-based search engine.
Start Optimizing for assisted living communities
With more seniors utilizing search and online networking today, senior living networks need a compelling high living SEO methodology to build understandable and move to the top of the search engine results. More than 60% are in digital surfing today. We know that they are surfing the internet. Still, the question is what they find.one of the major pillar search engine marketing is to target a specific audience, one of the major issues they will use different terminology from the youngsters of their families. Seo for assisted living communities is a different approach that not all marketers follow so let make a step forward and start making an SEO strategy for seniors citizen.
Voice Search
Voice Assistant Search will be one of the hottest topics in 2020. People are switching to voice search because it’s fast and easy. This trend started a few years ago. In 2016, Google stated that 20% of queries on its mobile app were through voice. The figures have been rising ever since.
Also, the conventional typed search differs from voice input. This calls for a different optimization strategy. For the latest voice search algorithms, you need more conversational keywords. It’s essential to come up with long-tail keywords that begin with who, what, how, and when.
Experts predict that by 2020, over 50% of all internet searching will be through voice input. Therefore, your content should adapt to this new trend.
Perhaps, you cannot manage to stay aligned with these new trends, you can seek professional assistance. There are a plethora of digital marketing agencies that you can hire. For instance, there are SEO service providers like Setalks.com that offer link building and content management services for all kinds of businesses.
Mobile Optimization
Optimization for mobiles has been a necessity for years. But in 2018, it became a survival measure. If a developer wanted their web to be visible on the search engines, it must have a mobile-friendly interface. Fast forward to this day, and Google only shows a website if it has optimized for smart devices.
Indeed, mobile web pages are a growing trend. It will get even more popular in 2020. Studies reveal that four in every five customers carry out local searches through mobile devices. Thereby, you must work on providing exceptional user experience. It includes working on the following factors:
- Implement a responsive design
- Reduce graphics’ file size
- Reduce the loading time
Meanwhile, you must also make sure that there are no elements that will hamper the users’ experience. For instance, cut down the number of pop-ups asking for visitors’ feedback. Good command on all of these elements allows you to provide a better experience for all users signing in.
Check out these tips of How UX Affect Your SEO to know more.
Artificial Intelligence
A few years ago, Google started using artificial intelligence to improve the search experience for its users. In 2015, they began working on creating a self-learning algorithm that goes by the title Rankbrain. It takes care of relatively new search queries. These account for 15 percent of all entries in the search engines.
Additionally, AI also interprets if the articles are of value or not. Then it classifies those web pages and ranks them accordingly.
These features of AI make it all the more important to integrate it within SEO. Research on the capacities of AI reveals that it’s going to bring massive changes in the search algorithms of the future.
Last Word
It won’t be wrong to state that a business will go down the drain if it does not have a proper SEO strategy. You must familiarize yourself with all elements of SEO. Not only that, but you must level up overall digital games regularly to sustain your position in the market.
We hope this article helped you gain an insight into SEO trends for 2020. If you still have any questions, let us know.
