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The Ultimate E-commerce SEO Strategy to Look Out for in 2021

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January 2021 is here and it’s about time we take a dive into what lies in the future of SEO for this year! Without a doubt this is the key to a fruitful business as it allows them to dominate with a successful online presence.

ecommerce-seo-2021Times are changing by the minute, with COVID-19 and the fact that we’re moving towards the advanced tech age. It’s about time we use it to our advantage by becoming a part of the change today for a better tomorrow. Every day we see new takes on the latest trends and updates, and if they attract us enough to make us want to include them to our website; then imagine the effect it has on the users!

However, this year is all about the user and setting a rather realistic approach. And if you want traffic redirected to your website, or just want to be certain the old customers aren’t going anywhere – it’s important to effectively use certain SEO tips and tricks to help your E-commerce business flourish beautifully!

Check for Errors in Your Strategy till it’s Perfect

In one way or the other, each business has suffered their fair share during the Corona crisis. But what only some managed to pull off successfully was to jump back in the game and try harder to achieve their main goal once again!

It’s more important now than it ever has been to make your rankings your best friend. Today, people who never thought they would resort to life online; have embarked on the journey along with the rest of us. This is what makes using the right strategy absolutely essential if you want to make it to the top.

Bottom-line: If you really want to see your name at the top of the list, we’ve helped many businesses with SEO in Dubai, so keep reading to know how we suggest you should achieve all your goals.

New Year, New SEO Trends!

AI Takes the Lead!

Think of it like this, with AI to assist in powering your business; you will be able to focus more on creating powerful content to do all the talking for you. With this you can amplify your keyword usage while optimizing all of your digital platforms.

Reports from Data Protstate that around 37% of organizations and businesses are already employing AI. As it is evident that the AI industry is driven to change the whole game, the prediction that the technology will leave a major lasting impact on the world of SEO as we know it.

With the help of AI, we are now able to create content that has a voice of its own. It’s much more powerful and allows you to tap into sections that seemed like a drag before. Now the keywords can be more accurate, there are endless opportunities for your links to be maximized and to optimize your digital platforms.

Pay Attention to Detail (UX)

At the end of the day, what truly matters is whether or not your customer was satisfied with their overall experience. According to multiple researches, around 88% of online shoppers don’t bother returning to a website if their experience was bad. It’s not much of a surprise that a few studies have proven the reason behind 70% businesses failing was because of the bad experiences users had. This is why it is essential to put your website through UX testing. Not only do you get feedback on the workings of the interface, but since you have that covered you can also give some time to creating an efficient and attractive UI as well.

A few points to be on the lookout for:

  • Fast page loading time
  • User-friendly URLs and sitemap
  • Easily navigable interface
  • Incredible dashboards for registered members
  • Decent usage of white space, HD imagery, and attractive fonts

Learn About and be Fully-Equipped with Structured Data

In order to keep up with the constant changes in the tech world, you need to keep yourself updated with the latest trends and how to execute them efficiently. With this responsibility comes the never ending loop of learning and incorporating.

With the increase in importance of structured data as it allows your content to be processed by search engines to benefit your site, this is one of the trends that you may want to consider becoming a part of soon!

However, you need not to worry as Google offers a tool called the ‘Structured Data Testing Tool’ that assists you in developing an understanding of the concept and how you can apply it correctly to your website and landing page for better results.

‘I Can’t View this Site on my Phone’ – Says a User in Distress

Before anything, ask yourself this: If they have to struggle to view it, what’s keeping them from the next 5 or 10 options out there that allow them to view and make their purchases hassle-free?

It’s most likely to be about 52.2% of all website traffic that is hopping on to your website from a mobile phone. While about 61% consumers on an average are likely to make purchases from sites that are mobile-friendly.

It’s pretty simple. If your site cannot be easily accessed or viewed on a mobile device, it is most likely that your consumers will want to run away!

All you need to do is incorporate these points into your site, and you’ve got it!

  • Make the website loading speed your first priority – if it can’t load in a timely fashion, they won’t wait for it to.
  • Make sure your website is as responsive as it can be!
  • Your design needs to be simple and easy-to-use.
  • Always remember to use Google’s Mobile-friendly Testing Tool to make sure your site is right on track and doesn’t need any further changes.

Final Thoughts

No matter where your company is from, SEO must be done accordingly in order to help achieve the best ranking. Be it SEO in UAE or SEO in Dubai – or anywhere else across the globe, the tricks are all the same and they can only help you if you get it done right.

If you incorporate even one of the tips mentioned above, you will see a significant change in your overall online presence. The progress from where you were to a higher more improved position that ensures to generate more sales and drive in traffic will be visible in no time!

Stanislaus Okwor is a Web Designer / Developer based in Lagos - Nigeria. He is the Director at Stanrich Online Technologies. He is knowledgeable in Content management System - Wordpress, Joomla and PHP/MySQL etc

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