The ambiguity of Google updates — What you need to know about its impact on SEO!

Are Google updates bad for SEO?  Well, Google is what it is today because of SEO. Therefore, to assume that Google updates are bad for SEO would be a far-fetched idea although apparently, it may appear to bode bad news for SEO. It is not completely wrong to vent a feeling that updates put back the SEO efforts because the primary effects of some updates spoil the SEO party, at least for the time being. Marketers suddenly find the hard-earned SEO ranks tumbling down and jumping around frivolously without any rhyme or reason. This is a definite sign that an update has hit the website that caused the ranking turmoil.

Wakeup call

The turmoil is a wakeup call, and the sooner you understand the cause, quicker you could come to terms with the update and put the SEO back on tracks again. The experts at the best SEO services for local NYC would tell you that it is only a matter of time before the lost search ranks stage a comeback to regain its previous level. Although updates appear to be harsh on SEO, the long-term gains from it are what keep updates happening for the betterment of SEO. Another complaint about updates is that it is often so ambiguous that it becomes difficult to interpret it in the right perspective. This often leads to confusion that put brakes on the SEO campaign.  In this article, we will explore, what could be the possible effects of updates on SEO and what makes updates appear ambiguous at times.

Ranking volatility

The most visible and high impacting effect of updates is that it sends the search rankings for a toss. Updates have become synonymous with the ranking volatility that many people view as a penalty imposed by Google, which it is not. There is little logic behind such ideas because if Google strikes down search rankings, it would be the end of the road for SERP that could threaten Google’s existence. Some Google updates do assign a lesser value to poor quality websites, whether it carries low-quality content or engages in clandestine activities and this is what people consider as penalties. Updates have another side to it because sites that meet its criterion climb up the ranking, which is a reward.  The extent of volatility is never as severe as some would like to portray.

Redefining best practices

Updates have a direct link to online user experience enhancement as some updates focus on publishing good content.  SEO marketers can latch upon the opportunity for making improvements in line with the updates that brings an overall improvement to the best practices. The updates become a learning experience for marketers, and they can improve their content presentation that enhances the SEO prospects. Updates are the flags of progression that have contributed immensely to the evolution and betterment of SEO. Every development that has happened has its roots in updates that have varying degrees of effect.

Introducing new features

To chart the path of development, updates not only refine the existing practices but also bring new features to the table that can often become game changers like the Mobilegeddon and the Google Knowledge Graph.  While Mobilegeddon has brought about a complete change in web design by using responsive design, the Google Knowledge graph has changed the way it displays information to searchers. The new features bring along with it new opportunities for improving visibility, as the brand positioning becomes more relevant and purposeful by using the Google Knowledge Graph.

Refreshing old ideas with a new push

Some old ideas that despite being relevant have lost favors of users that Google feels need a new focus and launches updates to renew interest in it. Updates are mostly for introducing something new but resurrecting some old ideas that still carry value and presenting it in the new package is also a part of Google updates. It is a way for encouraging users by reinforcing their confidence in outdated but useful strategies that they can implement.

Why are updates ambiguous?

There is no doubt that updates often turn to be quite ambiguous primarily because of Google’s indifferent attitude when launching it. The majority of updates happen without any announcement, and some even entail a steady rollout that takes place over a few days. Google does not tell anyone that updates have happened and prefers to keep silent that set the guessing mills to work that adds to the ambiguity.  Even if there is an announcement about updates, it does not delve into the specifics but outlines the objective only and leaves it open to interpretation.  It is therefore natural that a single update appears in different ways to people that leads to ambiguity.

Since updates aim at bettering user experience, Google would prefer to maintain aquiet and discreet approach.

Here are the 2 ways to Develop an SEO Campaign for a New Website

Pay Attention to On-Page Optimization

The success of your website’s SEO is largely determined by how well you have optimized the elements present on your website. After all, driving traffic is crucial for higher user engagement and it can be obtained easily by working on some on-page optimization techniques. For this, you will need to work on your content creation and make sure it is of premium quality. Next, you will have to optimize the title of your content and homepage. You can also insert popular and relevant keywords while optimizing the title. After working on the title, the next aspect of on-page optimization is focusing more on URLs. The importance of URLs in an SEO campaign is unimaginable, as it has a direct effect on your online search engine rankings.

Acquire Backlinks and Improve Internal Linking

Backlinks can be achieved with the help of high-quality content. With more backlinks, you can ensure improving your visibility on the major search engines like Google. Backlinks also promote your website as a credible source of information. Internal linking, on the other hand, is as important as backlinks. Link the web pages strategically to let the users move from one page to another effortlessly. This will drive more traffic to your site and you will be pictured as an authentic source on the web, causing better search rankings as the end result. Apart from the content, you should also focus on image optimization, as visuals offer greater link building opportunities.

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