Content is the backbone of nearly all online marketing. High-quality content helps you to enhance your reputation, gain more visibility online, build trust, and generate more visitors to your website. Many businesses start out by creating content that is highly focused around their products and services. This is useful for demonstrating your expertise and educating your audience, but a content strategy should really go further.
If you want to get even more from your content, you need to think outside the box and focus on lifestyle content.
What Is Lifestyle Content?
Your customers want to know about your products and services, and this may be the type of content that you have been providing them with up until now. Such content is usually focused on educating your audience, and it may include a call to action to encourage them to visit your website and buy your products.
But lifestyle content does something else. It focuses on engaging your customers by providing valuable information not on your products and services but on the interests, hobbies, and values of your audience.
Content marketing has many benefits, and adding lifestyle content into the mix can help you to get even more from it. The first thing to do when you want to introduce lifestyle content to your strategy is to work out what your customers like. This includes details about your target audience including who they are, what interests they have, their hobbies, values, and things that really matter to them. This is an area where a professional marketing agency like Mediagistic can help, perhaps alongside helping you develop a local marketing strategy to reach out to the targets who really matter to your business.
Try to think about the problems that your targets face that are not directly related to your business. By discussing such topics, you will demonstrate that you understand them, not just through your products but on a deeper level.
Lifestyle content can work well when you make your audience laugh. Humor in marketing can be very effective because it is a great way to stand out and create memorable content. And if you are not great at humor, find other people who are. Curate humorous content and provide it to your audience with an attribution, and they will be grateful to you for finding it.
Another idea could be to create content focused on celebrities, films, or music that your customers are familiar with. This can be quite easy to do as long as you can be creative. Find a way to link your product to a celebrity, such as how a celebrity could benefit from your type of product, and try and create a humorous edge to it.
Create Your Lifestyle Content Strategy
More companies are coming to understand the benefits of lifestyle content, and now is a great time to add this to your content strategy. This does not mean that you need to stop creating content based around your products and services, but try and use both forms of content to improve your overall success.
Creating lifestyle content is not about generating quick results. It will take time before you really start to enjoy the benefits, but when the results come in, it will be worth it. So start developing your strategy now and take advantage of lifestyle content.
Naomi Cope is a website and digital marketing consultant and online entrepreneur. She enjoys sharing her marketing ideas online and her articles mainly appear on website promotion and SEO websites.