If you own a business and you still doesn’t have a website, you need one – today.
Days where only brick and mortar shops matter are long gone. Those were the days that you can only be reached by customers through your physical shop and that is the only way for them to buy your product or avail your services.
Websites have now become the home of a lot of entrepreneurs. As technology evolved, businesses build websites to reach to more customers, sell items and establish rapport with clienteles even if they are miles apart from each other.
Your website will create a greater impact in your business in terms of profitability and credibility and essential in your business’ growth and will open you to different opportunities online.
Here are some reasons why you need to create your own business website today.
1. Brand awareness
Before making any conversion and sales, a business should first increase its brand awareness. People should know about you and that you exist. Your website is your number one asset in terms of marketing and starting your brand awareness in this digital age. Your brand sets you apart from your competitors and your website is an avenue to showcase your relevance.
Setting your brand makes your business unique and establish an impact to the mind of consumers. Your website allows you to help them understand what you offer and why they have to choose you in the midst of competition.
2. Its sets the impression
A lot of consumers admit to going online and making judgement over company’s credibility based on its website and website design. As people are now more conscious than ever in their every transaction locally or online, they rely on reviews made on a certain brand or business before reaching a decision. Your website allows people to leave reviews about your products or services and let otherscheck on your credibility.
Well designed and functioning website often leave good impressions and as people see you as a professional they will eventually trust your brand.
3. People are online and are looking for you
Majority of small business now invest in creating their own website. Some even start their business online without any physical store. This is due to the fact that 97% of people go online and usually uses search engines to find what they are looking for. Without any online presence, they can’t find you and this leaves you behind in the competition.
4. It do the work for you even if you sleep
Owning a website is having an online presence around the clock, all the days of the week, all weeks of the month, all months of the year. It still works hard for your business even if you and your team goes to sleep. Customers can access your products and can make their purchases any time of the day and of the night.
It does not only offer convenience to your customers but to you as well. As your website turns into your online business assistant, you don’t have to assist every customer just to close a sale. You reap your profit while you wait.
5. Let people find you easily
Help people find your physical store by linking Google maps on your website. This will make you accessible to everybody and makes people trust you more. As more and more people depend on GPS and their smartphone to locate something, having a map on your website lets you tap your local market. This increases your visibility, credibility and lets people know you really exist.
6. You can engage more
As you create your website and you make it simple as possible and can be navigated easily, you increase your engagement and conversion rate. A great website encourages people to connect with you, contact you and learn more about what you offer. Display your contacts and make sure it is a working. People usually look for a website’s product, their contact information, and its “About” page.
7. Speed up decision making
Most of the consumer who go online and type on those search engines haven’t made up their mind yet. Your website may help an individual speed up his decision as you translate what you offer and appear to cater to his needs. If you do not have any online presence, somebody else will answer him and provide what he is looking for.
8. Seal your long term success
As of January 2020, almost 4.5 billion people are on the internet, making it around 59% of the world’s population. Day by day, these numbers are growing and by now, a world without the internet is unfathomable.
Without your own website, you miss these number of people and to them you are invisible. So what do you have to do to reach these people? Your business need to be online and be visible.
9. Set your position in the competition
As a website shape people’s perception about your business, this allows you to set your foot in the market and claim your place amidst the competition. You can take the opportunity to let your customers know what makes you apart from the rest of your competitor, showing your potential and your unique preposition. This also allows you to look for your niche market and connect with them.
10. Your Competitors are doing it
Not convinced yet?
Let me tell you this, your competitors are doing it and you are being left behind.
It may not be your biggest competitor but because most of the people are online and rely on search engines to find what they are looking for, you are missing them by a large beat. You are also doing a big favor to your competitor by helping them gain more traffic. Failing to start a website means you lose a lot of the online trends happening these days that are needed and essential to your business.
Your success and the success of your business cannot only rely these days to the mere local traffic count of your brick and mortar store. You need online traffic and you need an online presence. Your website should the forefront of your business as everything now turns digital. It will be you aid in the future and will give you long term success in terms of brand awareness, engagement and sales. Your question should not be “why you need one” instead “why I cannot afford to be left behind and not have my own website”. You may need it more in the future but you definitely need it now.
John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.