As a business, you need to do what you can to increase traffic to your website and generate new leads. Your channel marketing strategy will need to have multiple components to it for the successful lead generation. Keep the following advice in mind to drive traffic to your website and boost your sales.
Use Social Media to Your Advantage
Your lead generation strategy should always include the use of social media to take advantage of the popularity of those platforms in today’s world. User growth for social media platforms has been steadily growing, so be sure to have an active profile on platforms like Facebook, Twitter, YouTube, Instagram, and Snapchat. Take it a step further and ensure your content is engaging and includes links back to your website. Make sure to opt for posts that encourage some sort of communication and go out of your way to keep conversations going.
Use Video Content
All of those social media platforms mentioned above either allow for or focus on promoting videos. Some research has shown that videos can dramatically improve organic search engine traffic and that consumers are more likely to act following a video. Don’t rely solely on your YouTube channel to make and promote videos. You will need to regularly add content to that channel, but also post short videos on Facebook, Twitter, and Instagram. Many people would prefer to watch a video instead of reading about your product or service, so capitalize on that.
Make Sure You Have a Blog
As part of your channel marketing strategy, you should definitely ensure that you have an active blog on your website. Regardless of the industry, you are in or your specific type of business, a blog is a great way to generate leads and drive traffics. Without a blog, there is likely no reason for people to make even weekly visits to your website. With a blog, however, visitors will keep returning to learn more about the industry or get advice. Blogs will also help with SEO.
Keep Forms Simple
You need to ensure that a visit to your website translates into a lead that is generated or your efforts will be for nothing. A great method of achieving this goal is to include a simple form on your website, both on the homepage and other pages on the website. The key word here is “simple” as people will not fill out a form that takes too long. Research shows that conversion rates decrease as the number of fields on a form increase, with the optimal number of fields being about three.
Don’t Forget about SEO
As has been the case for several years, SEO should always be a part of your channel marketing strategy. The higher you rank on search engines, the more likely it is that people will stumble across your website when searching for something in your industry. Incorporate keyword research and creating organic content in order to boost your SEO and you should see more people coming to your website.