When it comes to marketing a website online, SEO is key. A website that is optimized for search engines has a better chance at ranking higher, and for business owners, that can give them the edge over the competition.
Unfortunately, very few business owners have the time or ability to focus on this one aspect of marketing. This is why outsourcing is important. By researching the best and biggest SEO companies online, the business owner will have a pick of firms to choose from. If you’re currently looking to increase your Google rankings, here are some tips on picking a good SEO company in 2021.
#1: Consider Your SEO goals
Not all SEO companies are the same. There will be some that more closely align with your SEO goals than others, so list your goals and then narrow down your search accordingly.
Examples of SEO goals include:
- Increase organic traffic to my website
- Reduce the bounce rate
- Adapt SEO for a new website
- Increase E-commerce sales
- Improve the quality of backlinks
Look at the services each SEO company is offering and when you find an agency that fits your digital marketing needs, add them to your shortlist.
#2: Research Each SEO Company
SEO companies are very good at marketing their abilities but it’s important to look for unbiased opinions. You need to gather all the relevant information before signing any contract, so commit to a Google search about each company online. Read online reviews, media mentions, and the feedback they have been given on social media. When visiting the website of each SEO company, look for customer testimonials and evidence of case studies. Then contact each company and ask them for further evidence of their good works. They should be able to provide you with references from happy clients, alongside other information that can prove how reputable they are.
#3: Visit Each SEO Company
As with any working relationship, you need to get to know the people you will be partnering with. While you can build a relationship over the phone and through email, you can get a better understanding of the people you might decide to work with through a face-to-face meeting. This will be your opportunity to personally meet each member of the SEO team who will be tasked with your website marketing. From here, you will be able to gauge how passionate they are about what they do, and how attuned there are to the needs of your company. You will also have the opportunity to ask any burning questions you might have, and they will have the chance to learn more from you.
If a personal visit isn’t possible, consider a Zoom or Skype meeting instead. This will still be a good indicator of the SEO company’s attitude towards your business, so book an online appointment with each firm on your shortlist.
#4: Ask The Right Questions
When speaking to each company, ask them the following questions.
- Have you worked with a business like mine before?
- How long have you been in business?
- What are your credentials?
- Why should I choose you over your competitors?
- How is SEO changing in 2021?
- How will you choose which keywords to target?
- How will you protect my company’s confidential information?
- What is your method for staying in touch?
Partnering with the right SEO company is important, and the answers to questions such as these will let you know whether or not the company in question is right for you.
#5: Consider Your Budget
When you have narrowed down your shortlist, it is important to work out how much you have to spend. SEO companies are structured differently. Some work on an hourly fee while others will lock you into a contract. You need to find a company that suits your budget, so do the maths before signing into a deal.
Ask each company about their fees, and then compare multiple SEO companies to ensure you are being offered competitive rates. If a company charges high prices but offers little that is different from a company that is charging less, you need to be mindful. You don’t want to be ripped off, after all. You also need to be mindful of companies that offer very low rates, as their low prices might equate to low quality.
So, as we have already suggested, do your homework, and research each company thoroughly. When you have found a company that aligns with your marketing budget, and who is both reputable and able to meet your SEO goals, you may have found the perfect fit for your business.
SEO is an integral part of your digital marketing plan, so choosing the right company is of paramount importance. Consider the points we have made, and use them to help you find the best SEO company for your business.